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Company Brands vs. Corporate “Baby” Brands.

Posted in Branding Articles by Page on October 1, 2014

As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business. Sub-category brands often need to appeal to the very specific brand influencers of the products they...

Creativity can be driven by automated analytics

Posted in Marketing Articles by Page on September 24, 2014

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Today the opportunity for marketers to use automated information gathering allows us to better understand the individual needs of each consumer. By doing so we can be far more personal than ever by sending focused and targeted reply’s to that individuals specific needs or interests and improve the user...

Does Beacon Technology work? GeoTagging?

Posted in Direct Marketing Articles, Mobile Technologies by Page on September 22, 2014

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We believe that there are tremendous opportunities in developing app’s and geotagging programs that connect your consumer more closely to your experience whether it is in supporting customer loyalty campaigns, shopping programs, incentives, awards, or pushing sales there are many new innovative way’s of building value for your consumer. Customer...

Ferrari’s Future without Luca at the Helm?

Posted in Branding Articles by Page on September 22, 2014

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Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...

Traditional Ad Spending is declining in 2014

Posted in Marketing Articles by Page on September 19, 2014

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With the highly fragmented world of marketing it is becoming more and more competitive to find those places where your marketing spend has the biggest impact and best ROI for the dollars spent. But, your dollars are also being spread widely, and it has a negative impact on traditional...