What is a Brand?
In the 70’s, and before, brand strength was identified by one simple test. Logo’s were shown to consumers and those Logo’s with the highest recognition were deemed the most important and visible brands. More
What is Brand Positioning?
With The Page Group ( TPG ) we take it further in that we believe that this also reflects on how the brand is presented at every TOUCH point the consumer has with the brand / company (the companies Brand Silo). More
Benefits of Strong Brands?
The rationale for building a strong brand lies in the fact that in every corporate valuation one of the key component of valuation for the business is based on its “blue sky value”…its “brand value” which is over and above its “Goodwill”. More