What is a Brand?
In the 70’s, and before, brand strength was identified by one simple test. Logo’s were shown to consumers and those Logo’s with the highest recognition were deemed the most important and visible brands. More
What is Brand Positioning?
With The Page Group ( TPG ) we take it further in that we believe that this also reflects on how the brand is presented at every TOUCH point the consumer has with the brand / company (the companies Brand Silo). More
Benefits of Strong Brands?
The rationale for building a strong brand lies in the fact that in every corporate valuation one of the key component of valuation for the business is based on its “blue sky value”…its “brand value” which is over and above its “Goodwill”. More
What keeps a brand strong in today’s marketplace?
It must be believable brand story…It must connect with consumer…It has to be consistent in its message…It should present a unique promise…Is it relevant…Is it timely…Is it of interest to the consumer and bring value to their life…Does it engage with your consumer? It must first be a Believable Brand Story, or statement. It must reflect the true purpose of the product / service / company. It must Connect with your core audience in a way that is consistent with the attributes you feel impact your audience, and reflect most positively on how they perceive of themselves through the purchase of your brand. Read more
TPG Social Media