Tag Archives: analytics

Our future in marketing.

Future Trends and Expectations.  What does the future hold for all of us in marketing.   Scott attempts to look into the future to share with us his insights into the trends and behaviors that will focus our efforts down the road.  Future forecasting is a science, but it also...
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Content Marketing Research drives B2C engagement.

Content marketing is the buzz word of 2016, and many people are hoping to develop stronger marketing campaigns utilizing Content Marketing research and strategies, but do we really know what it is and how to maximize our benefits in pursuing this strategy?   Below is an article from Content Marketing...
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Mobile Conversion success.

Mobile Conversion is the hot topic in todays marketing.   How are we using new techniques to enhance our mobile conversation analytics, and to connect more closely with our core consumers?   This article takes a look at he success seen by some of the world’s best brands, and the...
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Optimizing your marketing strategy is key

Optimizing our marketing programs is a critical part of everything we do.  This requires constant attention, and a firm understanding of the changing patterns of behavior by our audience, but sometimes to much analysis can impact the effectiveness of what we do as well.   So yes stay on focus...
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Rules on CRM are changing.

CRM is a tool that marketing and sales has engaged with your years, but have we been maximizing our value from this important tool or not?   How do we really benefit from developing a strong, informative, and engaging CRM management program within our organization?  How do we impact our...
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