E-Commerce Solutions??? E-Commerce is a highly complex endeavor for even the biggest of companies, and frequently the reason they fail are very simple to correct, but without the proper insights into the marketplace and the toolbox you can work from clients get it wrong. Here is some insights into...
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Tag Archives: eCommerce
How to Increase Sales Using Social Media
We are all challenged in increasing sales for our enterprise. And, we all struggle with the perfect solution in this social media marketing climate as to how do we do that effectively. Lisa Austin’s article posted to MyEcom.com gives us interesting insights into this complex social media marketplace and...
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Email Marketing drives eCommerce results
Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies. Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....
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Ecommerce trends towards the dominant player….mobile.
Related to the prior posting Internet Retailing.com has also posted the following article regarding online eCommerce sales and the trends towards dominance in the use of mobile devices. Check it out. There definitely is movement in this direction as we all look for convenience in our daily lives. 45%...
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Smartphone is now No. 1
In a short period of time convenience wins over experience… smartphone is now No. 1 in online viewing and use. As you watch the interaction of people in everyday life we all see the impact of cellphone / smartphones in the community. Everywhere we go people are referring to...
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Will Radio Shack close its stores?
Troubled Radio Shack is looking for solutions to its dramatically falling stock prices. Will we loose another long known and respected retailer as our generational changes take place. Retailers are falling quicker than ever before because they don’t serve consumers needs as they once did. Today retailers like Radio...
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e-Commerce analysis and results
15 Mind-Blowing Stats About E-Commerce CMO EXCLUSIVES | September 04, 2013 by Giselle Abramovich Senior & Strategic Editor E-commerce is changing. More devices are being used to access the Internet, and people are accessing more platforms to help guide their purchase decisions. CMO.com compiled some stats from around the Web to get a...
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The Personal Touch in Marketing
American Businesses Embrace Chinese Marketing Secret By Chad Brooks, BusinessNewsDaily Contributor | LiveScience.com – Thu, Jun 20, 2013 To compete in the future, ecommerce businesses will need a more personal touch, a new study suggests. The research found that although online marketplaces are usually thought of as distant and impersonal, they can generate loyalty, interactivity...
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Mixed Signals On Mobile Marketing: 2013 Survey Results
CMO EXCLUSIVES | April 18, 2013 Jessica K. Jeffcoat By the end of 2013, there will be more mobile devices than people on Earth, according toCisco. Suffice to say, mobile marketing is no longer a “nice to have.” Therefore, it’s critical that companies establish a strong mobile presence and incorporate mobile technologies...
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Content Marketing Best Practices: 5 Tips for the Modern CMO
By BRIAN KARDON published FEBRUARY 14, 2013 I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I...
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