We are all challenged in increasing sales for our enterprise. And, we all struggle with the perfect solution in this social media marketing climate as to how do we do that effectively. Lisa Austin’s article posted to MyEcom.com gives us interesting insights into this complex social media marketplace and how we can successfully navigate solutions that have a positive sales impact for each and every customer.
How to Increase Sales Using Social Media
Learn how you can better market and increase sales in your ecommerce business through Facebook, Instagram, and Pintrest. These 5 simple tips will teach you how to increase sales using social media.
The Power of Social Media
Cherilyn and I were next door neighbors ten years ago. Since that time, we have both moved–she moved to a different state and I moved to a different city. Despite the distance of two hundred and forty miles between us, I know that Cherilyn recently started her own online business selling beauty products.
How do I know? She announced it to me and all of her other friends on Facebook. In addition, I know when she’s having specials on certain products or running promotions. And it has all been done without a cent of her money being spent on marketing.
What’s the secret? The secret is social media. Viewers of social media know you and trust you because you have a relationship. According to DEI Worldwide, 70% of consumers use social media as often as they use firm websites to gather information about products. In addition, 60-70% of people believe that recommendations from other people online are “valuable, credible, and honest.”
81% of the developed world now has internet access. Essentially that means that of the countries with expendable income, 81% can be reached from anywhere in the world. Global accessibility has never been greater than it is at this time. But with that accessibility also comes an overload of information and products.
Social media can help shoppers sort through it all. Social media, such as Facebook, Instagram, and Twitter, allows business owners to build relationships with their prospects, as well as use existing relationships to turn friends into customers.
Think about how many adults use social media while at work–just to get a mental break from their jobs. They may be on a coffee break, scrolling through their Instagram feed, when they see your business’s post. With every social media post your business makes, you’re reaching prospects during a time or place that television, radio, and print ads often cannot.
A Boost to Businesses
When a viewer sees a post, it can be almost like magic. According to Forbes contributor Jayson DeMers, “studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.” And an IDC study released in 2014, found that buyers that use social media have 84% larger budgets than buyers that don’t. That’s a powerful formula!
Most of the developed world has internet + social media users have larger budgets + 100% higher closing rate = success!
Social media can bring you more leads and more sales without investing a fortune in marketing. However, social media marketing often falls flat. So I’ve gathered five tricks to help you successfully connect with your customers.
5 Tips to Increase Sales Using Social Media:
- Post Often – By spending at least six hours per week, 66% of marketers saw a benefit from social media in lead generation.
- Use Images – Place an image alongside your text on Facebook. Posts with images have 2.3 times more engagement than stand-alone text.
- Learn to Pin – Pinners spend 50% more on purchases through the social media channel than users of other social media platforms, yet only 40% of marketers use it.
- Photograph People – When posting on Instagram, use photos of people. Studies show that photos with faces get 38% more likes than those without. So place your products with a person for a more positive response.
- Make a Video – Close to half of all internet users look for product related videos before visiting a store. Even though you may not have a brick and mortar storefront, put this statistic to work for you. Create simple videos about the products or services you sell and place them on your website as well as Youtube. Shoppers who view a video are almost twice as likely to make a purchase than shoppers who did not view a video.
(Thanks Hubspot for these great stats!)
So next time you are searching for a way to boost your sales, take a closer look at social media. It’s a great way to build your brand and boost your sales.