In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...more
Tag Archives: digital media
Social Marketing results and trends
Our friend Robert Fleming is posting up another brief overview of the social media trends and tendencies that are driving the social media world today. Check them out as it may influence your thoughts on your social media programs for next year. social marketing / social sharing buttons increase...more
Is your digital footprint part of today’s marketing landscape?
Digital Marketing… fast paced, effective, ever changing, and accelerating quickly in the marketers tool kit. McKinsey Research always develops interesting research we all can live from, but remember in most cases this research is developed around their needs for their Fortune 1000 clients, and not the mom and pop...more
2014 Social Media Landscape
The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...more
What is our Digital World looking like?
You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...more
Social Media constantly changes…where is it now?
One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...more
Is Traditional Media making a comeback – It has to be part of the marketing mix.
Clients of The Page Group have always been guided to the premise that it is a blending of effective marketing across all platforms and channels that creates a successful campaign. We recommend not rushing to new technologies until you understand how your customers are engaging and using those technologies....more
Can instagram help your e-commerce strategy?
This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...more
Are you generating social media activation and engagement?
The Page Group always reminds our clients no matter what you are doing in social media you need to understand your goals and objectives. To often we engage in behavior that is intended to drive social media interaction but miss the mark because we were not focusing on a specific...more
As engagement techniques change we must change as marketers too.
Engaging in new marketing platforms is always the next challenge a marketer has in today’s competitive and innovative marketing landscape. The big question that The Page Group always answers first is “how is your client going to use this new technology”. We always need to know if, and how...more
TPG Social Media