Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...
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Tag Archives: brand connections
Millennials discount A list endorsements
Millennials are different then Gen Y…and this article shows how Millennials are now not as connected to A List endorsements as they once were. As marketers we all learn early on that brand icons change over the life of a brand. Successful products transition, great ads change,...
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Brand Stories – Disney Marketing drives them with Brand Stories
Disney has always been a story teller. They develop storylines that connect with the consumer and then develop the products, relationships, and community around that storyline. Many companies find that Brand Stories are very important to connecting with their consumers…so is this a right strategy for you? Every...
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Instagram offers advertising tools.
Instagram adds new functionality that could dramatically impact traffic, revenues, and conversions for advertisers. Take a look and see how it can impact your business. Instagram just made a major move that will turn it into a huge advertising business Aug. 4, 2015, 4:30 AM LARA O’REILLY As...
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Fast Company looks at the Brand Evolution of Top Brands
A fabulous look at some of the worlds most recognized and adored brands is found in this link to Fast Company. This series of videos really looks brand at the many iconic brands histories to give us insights into the growth and success of these brand icons. Companies like Coca-Cola,...
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Internal Branding is as important as external branding
One of the main roles that The Page Group plays for its clients is aligning the consumers needs with the brand, but the next step is to then align the brand, brand story, and brand image throughout the organization itself. Why? Because your employee’s influence your consumers every time...
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Can Social Media solve all your marketing problems?
In the absence of a real brand strategy social media may not be the channel for you. You need to understand and focus on the activation that you need at the end of the campaign, and understand how the media will enhance your ability to convert before you begin...
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B-to-B Marketers Can’t Sell If They Can’t Tell a Story
GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...
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Marketing is about telling the story about the brand.
Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...
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Similarities & Differences between B2B Marketing & B2C
The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...
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