Category Archives: Online Marketing / SEO / SEM Articles

Content Marketing Research drives B2C engagement.

Content marketing is the buzz word of 2016, and many people are hoping to develop stronger marketing campaigns utilizing Content Marketing research and strategies, but do we really know what it is and how to maximize our benefits in pursuing this strategy?   Below is an article from Content Marketing...
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How are they spending Ad Dollars in the Social Media marketplace

Marketers are always looking at how to spend ad dollars in this dynamic social media marketplace, and often the assumed resource is not the one that generates the results.   Check out this article that evaluates the dominance that Snapchat and others have over Facebook in the competition for 2016...
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Digital Transformation is a constantly changing landscape

The role of marketers is evolving daily, and often cannot be accomplished by a small staff.  The Digital Transformation that is taking place does require expertise that is truly effective.   The ever changing landscape of digital transformational strategies also causes us to constantly be re-evaluating what our consumers want...
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Tools for brands now available on Instagram.

Instagram has been a novelty for advertisers and brand builders until now.   Adding several new features to their website “Might” allow brands to truly build effective marketing on this platform.   Check it out and perhaps you can develop a social campaign that truly works on the Instagram platform...
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