Business Growth and Development

Marjorie Jones produced the following article for The Page Group related to strategies for business growth and development.   If you wish to take your business to the next level we hope you will find this of interest.   




Taking Your Business to the Next Level

As a business owner, you may have reached a point where it’s time to take your business to the next level. Expanding your business can be an exciting but daunting prospect, so it is important to make sure that you are prepared for the changes and have all the necessary considerations in place. Today, The Page Group outlines some of the most important points to keep in mind when expanding your business.


Employ New Staff

As your business grows, you will need additional staff members to help manage operations and ensure that everything runs smoothly. When hiring new employees, make sure that they have the right qualifications and experience for the role and that they fit into your company culture. Investing in quality staff is essential for success as they will be responsible for helping your business reach its goals.

Update Your Marketing Strategy

When expanding your business, it is important to update your marketing strategy so that it reflects any changes or additions you may have made. This could include creating new campaigns, launching new products or services, or developing content for social media platforms. Updating your marketing strategy can help ensure that potential customers are aware of what you offer and why they should choose you over competitors.

Learn About Cybersecurity

These days, cybersecurity is more vital than ever – and one of the best ways to learn about the many things you can do to protect your business is by going back to school for a cybersecurity degree. And thanks to the flexibility of online learning, you’ll be able to proceed at your own pace while implementing what you’ve learned in real time. Click here to find out how to use this for better decision-making, as well as safeguarding all the time and effort you’ve invested in your business!

Develop New Products or Services

Offering something fresh and different can entice potential customers, giving them another reason to give you their business. New products and services are an essential part of many successful businesses because they demonstrate that you’re competitive and up-to-date with what customers want. Not only do they add value to your products or services but they also demonstrate that your company continues to strive for success.

Conduct Surveys and Incentivize Participants

Surveying your customers can provide valuable insights into their satisfaction levels, preferences, and purchasing behavior, allowing you to make data-driven decisions that improve your business. There are many ways to conduct customer surveys, including email surveys, website pop-up surveys, or mobile app surveys. To increase survey participation rates and improve response quality, consider offering your customers incentives in the form of gift cards.

Invest In Larger Office Space

As businesses grow larger, office space often needs to expand too to accommodate more employees or equipment needed for operations. Investing in larger office space will help create a comfortable working environment which increases morale among staff members while also providing room for potential future growth if needed down the line.

Create New Business Cards


Creating custom-made business cards with contact information such as website address, phone number, and email helps boost marketing efforts by providing potential customers with a physical reminder about who you are and what services and products you offer them when networking at events or conferences. Business cards can also be used as promotional tools and passed out to potential customers during events or conferences. Additionally, having business cards increases the chances of customers reaching out to you and establishing a mutually beneficial relationship in the future.

Expanding a business requires careful consideration and planning before taking any steps forward, but when done correctly, it can bring tremendous rewards. Make sure all necessary points are taken into account including updating marketing strategies, reconsidering your business structure, conducting customer surveys, and investing in a larger office space. These tips should set entrepreneurs up nicely when looking towards successful expansion plans.

The Page Group is here to help you take your branding and marketing to the next level. Reach out today to get started!

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