Tag Archives: marketing

How to Increase Sales Using Social Media

We are all challenged in increasing sales for our enterprise. And, we all struggle with the perfect solution in this social media marketing climate as to how do we do that effectively. Lisa Austin’s article posted to MyEcom.com gives us interesting insights into this complex social media marketplace and...

Success in Messaging in your business.

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Is good effective messaging driving your business or is it just words on paper? We need to pay more attention to what we say and how we say it. Does it connect with our customers? Does it expand our influence? Can it impact sales? Messaging today drives so much...

2017 Top 10 Marketing Trends

Posted in Marketing Articles by Page on January 4, 2017

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Marketing trends always are changing and evolving, and in 2017 we see some patterns already that might lead the way for your strategies and planning for the new year. Take a look at these insights offered up by Mercedes Cardona and see how they relate to your overall marketing...

Marketing Budgets are on the rise.

Posted in Business Articles, Marketing Articles by Page on November 16, 2016

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Marketing Budgets are on the rise, and the opportunity for Marketers to drive the conversation grows. Marketers are in the strongest position ever for affecting the outcome of sales generation and leads. Check out this great article and see how the research leads us to see what is happening to...

Is better content marketing important to B2B?

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles by Page on October 17, 2016

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The Buzz is constantly about content marketing and the value it brings to the B2B marketing environment. Lee Odden takes a look at the world of creating better content and how it impacts your B2B success online. Its an interesting read that Might lead you in a new...

Creative Mobile Marketing Strategies.

Posted in Marketing Articles by Page on September 21, 2016

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As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...

Marketing & Product Development live together…

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...

Apple App Store updates its parameters.

Posted in Business Articles, Marketing Articles by Page on September 13, 2016

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If your marketing dept is looking to launch an Apple App you need to review the attached article posted Ad Age. What Apple’s Updates Mean for Your Apple App Four Updates to the iTunes Store and What Brands Need to Know About Them By Gilad Bechar. Published on September 13, 2016....

AI is here now and artificial intelligence will impact us more and more.

Posted in Business Articles, Marketing Articles by Page on August 29, 2016

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The Page Group client PULSE Evolution is exploring ways of integrating AI / Artificial Intelligence with their digital human technology to create unique interactive experience with IP celebrities and their fans even when the celebrity is not available to interact themselves. This article showcasing IBM tech speaks to the fact...

An Inspirational Speech on building Brands and Marketing

Posted in Branding Articles, Marketing Articles by Page on August 22, 2016

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Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...