Tag Archives: marketing

2017 Top 10 Marketing Trends

Posted in Marketing Articles by Page on January 4, 2017

Marketing trends always are changing and evolving, and in 2017 we see some patterns already that might lead the way for your strategies and planning for the new year. Take a look at these insights offered up by Mercedes Cardona and see how they relate to your overall marketing...

Marketing Budgets are on the rise.

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Marketing Budgets are on the rise, and the opportunity for Marketers to drive the conversation grows. Marketers are in the strongest position ever for affecting the outcome of sales generation and leads. Check out this great article and see how the research leads us to see what is happening to...

Is better content marketing important to B2B?

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles by Page on October 17, 2016

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The Buzz is constantly about content marketing and the value it brings to the B2B marketing environment. Lee Odden takes a look at the world of creating better content and how it impacts your B2B success online. Its an interesting read that Might lead you in a new...

Creative Mobile Marketing Strategies.

Posted in Marketing Articles by Page on September 21, 2016

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As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...

Marketing & Product Development live together…

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...

Apple App Store updates its parameters.

Posted in Business Articles, Marketing Articles by Page on September 13, 2016

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If your marketing dept is looking to launch an Apple App you need to review the attached article posted Ad Age. What Apple’s Updates Mean for Your Apple App Four Updates to the iTunes Store and What Brands Need to Know About Them By Gilad Bechar. Published on September 13, 2016....

AI is here now and artificial intelligence will impact us more and more.

Posted in Business Articles, Marketing Articles by Page on August 29, 2016

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The Page Group client PULSE Evolution is exploring ways of integrating AI / Artificial Intelligence with their digital human technology to create unique interactive experience with IP celebrities and their fans even when the celebrity is not available to interact themselves. This article showcasing IBM tech speaks to the fact...

An Inspirational Speech on building Brands and Marketing

Posted in Branding Articles, Marketing Articles by Page on August 22, 2016

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Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...

Traits of Marketing Leaders

Posted in Marketing Articles by Page on July 20, 2016

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Drew looks at the various traits of marketing leaders in todays competitive marketing marketplace. An interesting read that might allow you to move up the corporate marketing ladder. Five Traits of a Modern Marketing Leader By Drew Neisser. Published on July 20, 2016. Without a doubt, Rich Kylberg embodies the modern...

Marketers Lack Skills in the Role they play today.

Posted in Business Articles, Marketing Articles by Page on July 5, 2016

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Marketers lack skills for a variety of reasons… The ever changing digital landscape makes it difficult for even the best marketers to sustain a level of competence that can benefit from all the tools made available to us. Every day the algorithms change. Everyday new technologies are released. Everyday...