Tag Archives: brand

Co-Brand Strategies.

To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful.   You have to look at it from both sides of the reflective brands.      When Should You Co-Brand? Seven Questions to...
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Color choice can affect your brand

Color is an influencer in our brand story.   We need to be conscious of its impact and how we use color as we present our brand story, and try to influence our consumers.  Click on the link that follows to learn more thru this good Forbes Video about how...
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Self Driving Ferrari – No Way says chairman

Self Driving Ferrari – No Way… The world of sportscars is all about driving not riding.   We all want to feel the car under our control, experience the sensations that we control and manage under throttle, and to be in the drivers seat experiencing the uniqueness of each sportswear...
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Translating your Brand Identity to new markets

Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand.   Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...
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Branding Myths dispelled.

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients.    Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...
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Consumer Experience is Job 1 in creating a brand

Consumer experience is critical to building highly effective brand relationships with them.   The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships.  Adobe’s presentation at the Adobe Summit gets...
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Understanding Brand Consulting

Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting.  You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...
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Do you know your customers path to purchase ?

At the Page Group we constantly work with clients on this core issue.  You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase.   You always need to understand the connecting points that connect you...
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Brand Success in a digital era

McKinsey takes another look at Brand Success within this era of digital innovations and growth.   Their article and research brings to light many new ideas and strategies for driving your digital success.      Article|McKinsey Quarterly Brand success in an era of Digital Darwinism Companies adept at using digital...
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