Tag Archives: brand

Branding’s Best Practices for Your Business

Posted in Branding Articles by Page on July 11, 2022

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Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers. The single most important element in todays brand culture is consistency of messaging everywhere you...

Building your Brand

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Building your brand is not easy, but there are steps you can take to facilitate it with less anxiety. We all know that building a highly connected brand and brand story is critical to successfully connecting with your core audience. The Page Group’s main business is assisting developing companies in...

Co-Brand Strategies.

Posted in Branding Articles, Business Articles by Page on July 6, 2016

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To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful. You have to look at it from both sides of the reflective brands. When Should You Co-Brand? Seven Questions to...

Color choice can affect your brand

Posted in Branding Articles by Page on May 19, 2016

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Color is an influencer in our brand story. We need to be conscious of its impact and how we use color as we present our brand story, and try to influence our consumers. Click on the link that follows to learn more thru this good Forbes Video about how...

Self Driving Ferrari – No Way says chairman

Posted in Business Articles by Page on March 4, 2016

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Self Driving Ferrari – No Way… The world of sportscars is all about driving not riding. We all want to feel the car under our control, experience the sensations that we control and manage under throttle, and to be in the drivers seat experiencing the uniqueness of each sportswear...

Translating your Brand Identity to new markets

Posted in Branding Articles by Page on February 18, 2016

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Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand. Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...

Creative Freedom is needed for your brand to thrive.

Posted in Branding Articles, Business Articles by Page on October 9, 2015

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CMO’s need to connect with their audience and internal staff thru aligning their creative freedoms and thoughts throughout both groups. A companies core values MUST BE connected internally and externally in an organization. It must be embraced in your marketing and advertising as well as your established brand...

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

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The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

Consumer Experience is Job 1 in creating a brand

Posted in Branding Articles by Page on March 16, 2015

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Consumer experience is critical to building highly effective brand relationships with them. The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships. Adobe’s presentation at the Adobe Summit gets...

Understanding Brand Consulting

Posted in Branding Articles by Page on March 16, 2015

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Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting. You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...