Tag Archives: brand strategy

Its A Brand World

Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands.   Everyday we make choices, and every day we connect with the brands we love and include them in our...
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How is Branding different today?

Branding is evolving and today is far more critical than at any time in its history.   Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or products in a manner that supports the consumers needs is critical to long term brand...
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Branding Myths dispelled.

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients.    Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...
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Branding Myths dispelled

Branding is the blue sky value of any corporation.  It is the value above the book value that is created by building a highly effective and impactful brand that connects with ones consumer audience in a way that makes them far more brand loyal than your competitors consumers.   Building...
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