Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers. The single most important element in todays brand culture is consistency of messaging everywhere you...more
Tag Archives: customer connection
Brand Strategy and PR are connected
Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of the other department. Jenny offers up some idea’s on how to build that relationship between brand...more
Do the five senses impact holiday purchasing?
Our five senses have always lead human behavior, and even today with all of the social media and other marketing tools at our disposal we find that the final decision often comes down to how we as marketers build our plans, develop our products, and execute or programs to effectively...more
Its the People…its your customers…its your audience…
Appealing to the people who we target is game #1. Everything that we do as marketers in todays marketing needs to focus on the people we are appealing to and how we meet and satisfy their expectations as a valued brand. If we don’t clearly know who our audience...more
Customer Experience is Job #1
The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...more
The Happiness Halo
Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand. The following article out of the Economist Group speaks to the topic. Here...more
Hendrick’s Gin connects w/ cool young customers
Are you capturing a changing marketplace? Are you finding cool young customers who connect with your brand? Do you struggle with changing metrics, and a ever changing audience. You need to find ways that connect with your evolving marketplace and understand the changing focus of your audience all...more
Three Brands that rock at content bring value to the customer
It is critical in today’s multi complex marketing world to be sure to understand your consumers needs and connect with them in such a way that you bring value to the customer. Knowing what your customer needs and wants from their experience interactive with your brand is of the most...more
Innovative ways to improve customer experience with your brand.
The Page Group is always seeking ways to improve the customer experience for its clients. Today’s marketing requires us to always be in touch with how the consumer connects and interacts with our brands, and in doing so be sure to deliver a consistent brand story at every touch point...more
Do you know your customers path to purchase ?
At the Page Group we constantly work with clients on this core issue. You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase. You always need to understand the connecting points that connect you...more
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