Tag Archives: customer connection

The Happiness Halo

Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand.   The following article out of the Economist Group speaks to the topic.  Here...
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Do you know your customers path to purchase ?

At the Page Group we constantly work with clients on this core issue.  You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase.   You always need to understand the connecting points that connect you...
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Macy’s drives online customer engagement

The preference for Macy’s is to engage with consumers everywhere the connect with their brand, and online is a huge part of that customer engagement activity.   The success that Macy’s has built with its online presence is known throughout the industry, but why the investment?  They obviously believe that...
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