Tag Archives: customer connection

Branding’s Best Practices for Your Business

Posted in Branding Articles by Page on July 11, 2022

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Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers. The single most important element in todays brand culture is consistency of messaging everywhere you...

Brand Strategy and PR are connected

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Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of the other department. Jenny offers up some idea’s on how to build that relationship between brand...

Do the five senses impact holiday purchasing?

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Our five senses have always lead human behavior, and even today with all of the social media and other marketing tools at our disposal we find that the final decision often comes down to how we as marketers build our plans, develop our products, and execute or programs to effectively...

Its the People…its your customers…its your audience…

Posted in Business Articles, Marketing Articles by Page on September 7, 2016

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Appealing to the people who we target is game #1. Everything that we do as marketers in todays marketing needs to focus on the people we are appealing to and how we meet and satisfy their expectations as a valued brand. If we don’t clearly know who our audience...

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

The Happiness Halo

Posted in Marketing Articles by Page on March 16, 2016

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Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand. The following article out of the Economist Group speaks to the topic. Here...

Hendrick’s Gin connects w/ cool young customers

Posted in Branding Articles, Marketing Articles by Page on October 14, 2015

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Are you capturing a changing marketplace? Are you finding cool young customers who connect with your brand? Do you struggle with changing metrics, and a ever changing audience. You need to find ways that connect with your evolving marketplace and understand the changing focus of your audience all...

Three Brands that rock at content bring value to the customer

Posted in Business Articles, Marketing Articles by Page on October 2, 2015

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It is critical in today’s multi complex marketing world to be sure to understand your consumers needs and connect with them in such a way that you bring value to the customer. Knowing what your customer needs and wants from their experience interactive with your brand is of the most...

Innovative ways to improve customer experience with your brand.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on May 28, 2015

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The Page Group is always seeking ways to improve the customer experience for its clients. Today’s marketing requires us to always be in touch with how the consumer connects and interacts with our brands, and in doing so be sure to deliver a consistent brand story at every touch point...

Do you know your customers path to purchase ?

Posted in Uncategorized by Page on March 4, 2015

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At the Page Group we constantly work with clients on this core issue. You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase. You always need to understand the connecting points that connect you...