Tag Archives: customer connection

Be More Human the new Reebok Advertising Campaign

Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...

Macy’s drives online customer engagement

Posted in Business Articles by Page on January 27, 2015

One comment

The preference for Macy’s is to engage with consumers everywhere the connect with their brand, and online is a huge part of that customer engagement activity. The success that Macy’s has built with its online presence is known throughout the industry, but why the investment? They obviously believe that...

Understanding customer experience is job #1

Posted in Marketing Articles by Page on January 16, 2015

No comments

Customer experience is the top job for marketers. Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success. CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...

Reigniting a brand and connecting with young customers.

Posted in Marketing Articles by Page on December 10, 2014

2 comments

Creativity is something we expect from our marketing departments, but the following story really delves into what set’s some marketing teams apart from others. Brands are always in a state of flux, and we need to understand that first. If we do then we are constantly evaluating who...

8 Secrets to Happy Clients

Posted in Business Articles by Page on November 19, 2014

3 comments

Supporting and creating happy clients is a critical element to building successful business relationships. Check out this unique perspective offered by Hightail.com regarding their agencies strategies for creating a happy client. How to have a happy client: eight secrets from an agency insider October 28, 2014...

Customer insights.

Posted in Business Articles by Page on November 14, 2014

No comments

Lee gives us additional information on the importance of understanding your customers. This blog constantly talks to this subject and how important that your brand strategies align with every touch point that the consumer has with your company as well as your marketing aligns with the core principal news...

Researching : Understanding Customers

Posted in Branding Articles by Page on November 14, 2014

No comments

In the research that follows you will find results that reflect on a few of our prior postings…A significant one is that many employee’s are not connected with what the brand and marketing strategies are, and they do not reflect the brand attributes thru their work because they are unfamiliar...

Loyalty programs can be affected by strong social media strategy.

Posted in Business Articles, Marketing Articles by Page on May 14, 2014

No comments

Loyalty programs can be found in almost every aspect of sales and customer retention. It has become a foundational program to sustain strong customer connections, and build brand loyalty through many industries. Today Loyalty programs depend more and more on developing effective social media campaigns to engage and...

Managing the customer experience is critical to long term success.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

No comments

Customer experience is a critical element in building a connection between them and your brand. Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands. Customer Experience: How To Manage What You Don’t Own...