Tag Archives: customer connection

Understanding customer experience is job #1

Customer experience is the top job for marketers.  Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success.   CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...
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8 Secrets to Happy Clients

Supporting and creating happy clients is a critical element to building successful business relationships.  Check out this unique perspective offered by Hightail.com regarding their agencies strategies for creating a happy client.           How to have a happy client: eight secrets from an agency insider October 28, 2014...
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Customer insights.

Lee gives us additional information on the importance of understanding your customers.   This blog constantly talks to this subject and how important that your brand strategies align with every touch point that the consumer has with your company as well as your marketing aligns with the core principal news...
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Researching : Understanding Customers

In the research that follows you will find results that reflect on a few of our prior postings…A significant one is that many employee’s are not connected with what the brand and marketing strategies are, and they do not reflect the brand attributes thru their work because they are unfamiliar...
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Managing the customer experience is critical to long term success.

Customer experience is a critical element in building a connection between them and your brand.   Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands.   Customer Experience: How To Manage What You Don’t Own...
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