There are many millennials stereo types out there, but if we are doing our job as marketers we should be recognizing early on how we need to connect, and avoid, when creating our campaigns and communicating to our audience. As I have said many times in the past, as...more
Tag Archives: research
Contrarians – is being customer oriented always right?
Should we focus only on customer oriented marketing campaigns? Some times in developing strategies we find thru doing our research that opposite strategies to what the industry is focused on will often work. Sometimes being a contrarian is a good thing. But it still all comes down from knowing...more
Marketing’s new golden age.
Marketing’s new golden age is upon us and we all need help in understanding the dynamics of the changes we face. This McKinsey article digs deep into the Dawn of Marketing’s New Golden Age and gives us insights to focus on , and a better understanding of the marketing...more
Listen to your customers – a secret to success.
As you read thru the blog postings I make each week you will constantly hear one central point repeated time and again. It all begins by understanding how your consumer connects with your brand. This article speaks to the fact that truly successful brands thrive because they listen...more
Things consumers demand from Brands
As our world progress’s, and changes, we see thru the great research of companies like marketing-interactive.com how the consumer adapts. Here they point out 3 things that that consumers desire from most brands…Let’s see how we all stack up to how new technologies and resources can affect our future...more
Does your brand have digital Feng Shui?
Bringing Digital Feng Shui To Your Brand CMO EXCLUSIVES | April 22, 2015 by Kevin Linsday Director, Product Marketing Adobe At this time every year, you’ll likely find the Lindsay family engaged in some good old-fashioned spring cleaning. Something about it always leaves me feeling calmer, more collected, and ready to...more
Digital Marketers Top Priorities
Marketing Charts looks at the research done by Experian into how marketers are setting their priorities in this new challenging marketing era. Storytelling in your marketing has taken on new pathways, new technologies, and new challenges. Perhaps some of the insights shown in this article can help you set the...more
Loyalty Programs do modify shopping habits.
Loyalty Programs do convert, generate sales, and create brand loyal consumers. Here is the latest research from Marketing Charts.com regarding the value of Loyalty Programs in your marketing mix. check it out you may find it valuable in connecting with your consumers and making them more brand loyal. ...more
Multicultural Consumer research
Understanding your multicultural audience is very important in today’s consumer marketplace. This research might help you understand the general dynamics of these consumer groups. As written in Advertising Age Multicultural Consumers by the Numbers: From Shopping to Tweeting What You Need to Know About How Various Ethnic Groups...more
Understanding Brand Consulting
Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting. You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...more
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