Tag Archives: research

Automotive Internet Benchmark study.

Posted in Business Articles by Page on March 10, 2015

Our Friend Fran O’Hagan and his company Pied Piper release their annual analysis of internet auto sales. An automotive internet benchmark study. Showcasing the top automotive brands response to internet sales and customer service activities. Check it out and if you need help with analysis in your automotive...

Marketing changes is this the new golden age?

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McKinsey takes a look at the scope of new technologies and how marketing is changing. Great article that gives good oversights into the marketing balance we all need, and the difficulty in achieving perfection in today’s complex marketing arena. Is this the golden age of marketing? Time will tell....

Best Lead Generation Tools – 2013

Posted in Analytics, Business Articles, Marketing Articles, Social Media Articles by Page on November 7, 2014

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Marketers tend to be followers…a new marketing trend appears and many just follow along with the crowd hoping that a new Nirvana will open and give them the miraculous results they have been waiting for, but that is far from the best way to approach your marketing problem. Research helps…understanding...

Website Traffic – What is engaging with your customers

Posted in Business Articles by Page on October 14, 2014

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Identifying the most impactful and effective channels to engage in social media interaction is critical to your developing a highly effective campaign with the biggest return on your investment dollar spent. To often social media planners engage in every latest new technology afraid that they are going to miss...

Storytelling is important in building a brand.

Posted in Branding Articles, Marketing Articles by Page on September 10, 2014

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As we build our brands and brand story’s we often loose sight of how do we connect those thoughts and beliefs to the consumer…often this comes thru a strategy of building a consumer connected brand story thru storytelling. Storytelling is a tool that connects with the consumer thru very...

Wi-Fi has taken over the top spot for access of tablets and phones

Posted in Business Articles, Direct Marketing Articles by Page on September 10, 2014

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Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones. Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...

Learn to influence consumer purchasing decisions.

Posted in Business Articles, Social Media Articles by Page on August 29, 2014

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Patricia takes a fresh look at new approaches to influencing consumer purchasing decisions, and points towards the changing landscape social media is confronted with on a daily basis. To succeed you must adapt, and above all else balance the brand messaging in a media with consistent manner. Today the...

Social media reports and analysis

Posted in Mobile Technologies, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on July 18, 2014

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Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...

Analysis of Video Marketings best objectives and distribution channels

Posted in Online Marketing / SEO / SEM Articles, Social Media Articles by Page on March 25, 2014

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Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff 2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to[download page] a...