Tag Archives: advertising

Olympic Ads that Kept viewers attention.

Olympic Ads are not quite as revered as those for the Super Bowl where there literally is a competition for the viewers eyeballs, but just the same we can learn a lot about the trends in advertising by watching those Olympic Ads that impact with consumers. The following are...

Digital ad spending surges

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Digital Ad Spending continues to grow. Mobile and social media continue to drive the growth in marketing initiatives. AdAge.com looks at the surge in spending for Digital Advertising to support the needs of social and mobile activation and engagement. Digital Ad Spending Surges to Record High as...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...

Super Bowl Top 50 Ads over the ages…

Posted in Branding Articles, Internet Marketing, Marketing Articles by Page on February 8, 2016

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It is also fun to look back at 50 years of super bowl ads … let’s take a look back at the prior 50 years of super bowls and the impact that the top ads had on their brands and business. We can see the trends, we can see...

Are TV Networks Ads Dying?

Posted in Marketing Articles by Page on January 28, 2016

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TV Networks ads still remain a huge investment in most marketing department budgets, but is this institution dying? Are trends and patterns changing? This article recently placed in Variety magazine tackles that subject and looks at how the TV Networks themselves are having an impact on the relevance of TV...

Researching Advertising Trust w/ Consumers.

Posted in Business Articles, Marketing Articles by Page on October 2, 2015

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In the complex world of marketing we need to clearly understand how consumers build confidence and create a level of advertising trust before we make the investments in advertising and marketing. Clearly understanding how the consumer perceives sources of marketing information will help you best target and connect with...

Be More Human the new Reebok Advertising Campaign

Posted in Branding Articles, Business Articles, Marketing Articles by Page on February 10, 2015

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Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...

Fast Companies Look at 5 Best Super Bowl Ads

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Always fun to see what the public reacts to in each years super bowl ads…Check them out. Perhaps not as memorable as years gone by, but still highly creative approaches at targeting and connecting with today’s consumers. SUPER BOWL XLIX THE 5 BEST ADS FROM SUPER BOWL...

B2B vs. B2C

Posted in Business Articles, Marketing Articles by Page on April 23, 2014

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The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...