May the Page Group wish you all of the happiest and healthiest of New Years. We all look forward to a very exciting 2015 with opportunities for growth and success. If The Page Group can help you by developing the latest state of the art marketing, branding, and strategic...more
Tag Archives: The Page Group
CPG Marketing Insights study.
Our friends over at Wright Designs just completed a survey of several hundred marketing exec’s in the CPG marketplace. Their insights are intriguing to ponder with respect to each of your business. Check out what Dale and his team have to say, and see how their results can...more
Social media reports and analysis
Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...more
Five Content Marketing Tips
Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...more
How to enhance your presentations
The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...more
What is Leadership? How do we lead?
What is leadership? We can learn a lot from our military as they have truly embraced how to build dynamic teams and effective leadership. this article by Andreas truly looks at some of the critical thinking that goes into dynamic effective team leadership…an article we all should embrace and understand....more
QR codes continue to grow in use.
Use of QR Codes is rising, and is becoming a valuable tool for marketers. The following information gathered by the Quarterly Trend Reports shows that we are seen a steady growth in the acceptance and use of QR codes by customers to gain more insight into the goods and...more
B-to-B Marketers Can’t Sell If They Can’t Tell a Story
GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...more
Marketing is about telling the story about the brand.
Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...more
Loyalty programs can be affected by strong social media strategy.
Loyalty programs can be found in almost every aspect of sales and customer retention. It has become a foundational program to sustain strong customer connections, and build brand loyalty through many industries. Today Loyalty programs depend more and more on developing effective social media campaigns to engage and...more
TPG Social Media