Tag Archives: The Page Group

How to develop successful strategy in your firm.

Posted in Business Articles by Page on May 14, 2014

To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research. When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated. This article published by McKinsey really opens the...

Consumers rule in today’s challenging marketing landscape

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Author Bruce Philips is perhaps best known for his writing of what could be considered the Consumer Manifesto showing why the marketplace needs to be driven by understanding and appealing more closely to the needs of our consumers. He believes that the consumer has far more power to bend...

Video Marketing and your brand…

Posted in Marketing Articles by Page on May 9, 2014

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Push to Put Brands in Video Content MAY 4, 2014 Photo Consumers must know when content is paid for and when it is editorial, said Trevor Fellows of The Wall Street Journal. CreditKreg@KregHolt.com By STUART ELLIOTT AS an annual presentation of new digital offerings to Madison Avenue enters its second week,...

What is your companies reputation?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Ducati Tops the motorcycle customer satisfaction survey in 2014.

Posted in Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...

What is digital marketing ‘s affect on retail today?

Posted in Business Articles, Internet Marketing by Page on May 2, 2014

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As the technologies evolve more changes will happen. Today instead of going store to store to compare products and prices more and more people are moving towards digital marketing using their smartphone and iPad products to enhance their shopping experience. The strength of these markets obviously are driven by those...

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

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At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

Sponsorship deals leave the LA Clippers

Posted in Branding Articles, Marketing Articles by Page on April 28, 2014

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Brands can quickly be affected by the actions of their endorsers, or by the people, teams, groups, or staff who become embroiled in controversy. Take Donald Sterling’s ownership of the LA Clippers as an example. Sponsors are immediately opting out of their contracts before the scope of the problems Mr....

Are your campaigns generating the right ROI?

Posted in Marketing Articles by Page on April 28, 2014

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The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

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Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....