Tag Archives: brand story

Indian Motorcycle back to the Flat Track

This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer.   Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...
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Customer Experience – CX – Prioritize

Experiential marketing or customer experience marketing are driving most activations today.  Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions.  Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...
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Creative Mobile Marketing Strategies.

As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack.  Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...
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Brand Experiences enhance the brand connection.

Brand Experiences can be the connection point between consumers and brands.   This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering.  Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...
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Co-Brand Strategies.

To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful.   You have to look at it from both sides of the reflective brands.      When Should You Co-Brand? Seven Questions to...
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Translating your Brand Identity to new markets

Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand.   Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...
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