Tag Archives: brand story

Translating your Brand Identity to new markets

Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand.   Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...

Employee’s are critical to your brand story.

Are your employee’s the voice of your brand?   Today strong brands are brands that tell a complete brand story throughout the every day operations of their business.   It is not just told in a logo, or marketing materials developed, but also thru the actions of the employee’s within...

Brand Awareness is top focus in marketing today.

Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers.   But it does all start with the brand, what the brand...