Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand promise is, and how it is communicated to the companies customers, associates and vendors. It has to be consistent everywhere the brand touches the consumer and that is the value that The Page Group brings to their clients as we thoroughly evaluate how your consumer is influenced by your brand, and then we target those point thru a comprehensive and focused brand strategy.
The following research supports those efforts, and showcases how top marketers are generating far more effort into building effective brands in todays marketing strategies.
Majority of Marketers Say ‘More’ to Brand Awareness Efforts
Nearly 56% of marketing professionals worldwide plan to up brand awareness spending
Published by eMarketer
Sep 15, 2014
An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just over four in 10 who said they would be spending more on demand generation.
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year, while another 27.0% would maintain current spending levels. Brand awareness was a higher priority for eMarketer’s audience than demand gen, global business expansion efforts, or spending on events—none of which attracted a majority to increase spending.
eMarketer Daily readers in Latin America and Asia-Pacific were even more likely than average to say they would increase spending on brand awareness, with 59.0% and 60.6% of respondents planning to do so, respectively. Demand generation also garnered a bare majority in those regions saying they would up spending in the next year.
Marketers in Canada were the least likely group to say they would increase branding spending, though even there, 51.1% planned to. Demand generation spending increases were also less likely in Canada than anywhere else, with just 33.7% of responses.
Overall, the findings suggest that digital display spending, a major component of online branding activities, has a rosy future as marketers look to increase awareness in the coming 12 months.
– See more at: http://www.emarketer.com/Article/Majority-of-Marketers-Say-More-Brand-Awareness-Efforts/1011202#sthash.WMODSnlw.dpuf
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