Resources that can help you identify your Business Location
Top Benefits of Starting (and Marketing) a Business in Costa Mesa, CA
The City of Costa Mesa is home to thousands of thriving businesses, from Viking Technology and Experian to Teamware and El Pollo Loco. Key industries here include hospitality, luxury retail, education, and restaurants, while others, such as action sports, arts, and auto, are expected to grow in the coming years. This will provide local businesses with even more opportunities for growth and expansion.
If you’ve been thinking of starting a business of your own, this guide from The Page Group will give you the assurance and confidence to put your plans into action. You’ll learn about the benefits of starting a business in Costa Mesa and find tools and resources to help you along the way.
Entrepreneurs Enjoy a Supportive Business Community
The City of Costa Mesa offers many tools and resources to make it as easy as possible to start or expand a business in Orange County. This takes some of the stress out of starting a new business while simultaneously motivating aspiring entrepreneurs to put their plans into action.
Local entrepreneurs have access to the following business resources:
- South Coast Metro Alliance
- Orange County Business Council
- Orange County Small Business Development Center
- The Page Group (for branding and marketing)
- Costa Mesa Chamber of Commerce
The Costa Mesa Chamber of Commerce Offers Many Benefits
The Costa Mesa Chamber of Commerce is just one of the many resources entrepreneurs can utilize when starting or growing a business, as members enjoy a wide range of benefits and an affordable membership fee. A few benefits of becoming a member include increased credibility in the Costa Mesa community, access to local networking opportunities, increased social media reach, and the ability to sponsor community events. Members can also post opportunities for employment, apprenticeships, and internships.
The Page Group Can Help with Marketing and Branding
Every new business needs a great marketing and brand strategy in order to attract loyal customers as well as talented workers, and the experts at The Page Group can help you with all your functional marketing and branding needs so you can focus on other aspects of starting your business. Some of your functional marketing and branding needs will be:
- Defining your target market, target audience, and brand identity.
- Performing a business analysis.
- Building your brand (e.g., logos, colors, fonts, slogans, and other imagery).
- Creating measurable goals.
- Tracking key marketing metrics (like click-through rates and social media engagement).
Contact us at 714-389-4792 to learn more about how we can help you as you launch your new Costa Mesa business.
Quality of Life is High Among Workers and Residents
In addition to its active and supportive business community, the quality of life is high among Costa Mesa residents, employees, and entrepreneurs. This is partly because of the City’s near-perfect year-round weather, high employment rates, and higher median household incomes. There’s much for entrepreneurs and their families to see and do while living and working in the City, and these parks and events are just a few of them:
- Segerstrom Center for the Arts.
- Noguchi Garden.
- Fairview Park.
- TeWinkle Park.
- Orange County Fair.
- OC Marathon.
Housing is More Affordable Than in Other Orange County Cities
Compared to other Orange County cities such as Laguna Beach, Surfside, and Corona del Mar, living expenses and housing costs are much more affordable in Costa Mesa. This makes Costa Mesa a more affordable option for living, starting a business, and recruiting recent graduates of local colleges and universities.
While buying a home in Costa Mesa isn’t cheap (property sale prices averaged between $600,000 and $2,755,000 in 2020), renting a home or apartment is typically much more affordable. According to the City’s 2021 Community Economic Profile, average rental rates range from $1,743 for a studio apartment to $2,357 for a two-bedroom apartment.
In addition to apartments, other properties such as condos, townhomes, and single-family houses are available for rent in Costa Mesa. Just be sure to research homes and neighborhoods online to find the right rental property for you and your family, and make sure you’ll have space for an office if you plan on starting a home-based business. After choosing a neighborhood, you can filter your rental housing search by price, home type, your desired number of bedrooms and bathrooms, and other amenities such as air conditioning and onsite parking.
Post-Secondary Education is Abundant
Thanks to the City’s plethora of post-secondary institutions, Costa Mesa businesses also have greater access to an educated talent pool. Starting a business in an educated city is beneficial to you and the customers or clients you serve. Plus, if you’re raising a family here, your children will have plenty of local options for post-secondary education in the future.
Local colleges and universities include:
- Vanguard University
- Orange Coast College.
- The University of Phoenix.
- National University.
- California Southern University.
- Whittier Law School.
- Pacific College.
Your Quick Guide to Starting a Costa Mesa Business
Starting a business is no easy feat, but lots of resources are available to help you navigate the process. As you prepare to start your business in Costa Mesa, here are a few items to check off your to-do list:
- Download the Costa Mesa Business Assistance Guide (available on the City’s website) to learn how to choose the right business structure (such as a limited liability company or corporation), apply for required licenses and permits, and determine which entrepreneurial organizations to join.
- There are many benefits of forming a limited liability company when starting a new business (such as tax advantages and management flexibility), but it’s essential to learn more about California’s business entity types before making a decision.
- Build your business brand with help from The Page Group: consider your tagline, logo, website design, and social media presence.
Start Your Costa Mesa Business
There are so many things to consider when starting a business in Costa Mesa, from deciding where you’ll live or work to creating a marketing and brand strategy for your new company. And while launching a business can certainly feel daunting when you’re just starting out, Costa Mesa is an excellent place to pursue entrepreneurship. There are many expert resources to help you every step of the way, whether you need help writing a business plan, applying for permits, or building your brand.
If you’re ready to create a branding and marketing strategy for your new business, The Page Group can help. Learn about our branding and consulting services at tpgbrandstrategy.com or contact us directly by sending us an email or calling 714-389-4792.