Category Archives: Branding Articles

Brand Building Strategies for small business.

Brand Building is core to any business big or small, but many small business units struggle to develop a strong well known brand that connects with their core audience.  We have posted a few articles this week related to small business branding including a recent on on Vehicle Branding talking...
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Branding vehicles and fleets

Branding Vehicles can make an impact on your business especially if a localized business.   Many companies can benefit from a localized branding effort put into the branding vehicles that are connected with the company or the principals of that company.  In most marketing programs the effectiveness comes when we...
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Building your Brand

Building your brand is not easy, but there are steps you can take to facilitate it with less anxiety.  We all know that building a highly connected brand and brand story is critical to successfully connecting with your core audience.  The Page Group’s main business is assisting developing companies in...
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Being Your Brand

One thing that we all learn as we move into marketing is that you must be your brand and it must reflect everything that you wish to be to your consumer and your audience.   It has to reflect the values of the company, the purpose of your brand, and...
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Storytelling and your brand.

To truly connect with an audience Storytelling becomes a very important part of that connection.  We all see how people become more engaged when a story connects them to the goods, service, products, etc. that we offer.  People desire a personal connection between a brand and their purchase decisions.  ...
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