Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers. The single most important element in todays brand culture is consistency of messaging everywhere you...more
Category Archives: Branding Articles
New CrowdStrike Racing Website
New updated website created by The Page Group, CoForce, and the internal team at CrowdStrike for CrowdStrike Racing…check it out. The Page Group is excited to introduce the new CrowdStrike Racing Website As we return to racing following these initial stages of Covid 19, The Page Group has been...more
Branding and Event Activation Campaigns
Successful Branding and Event Strategies are based on a very broad based science, but it all begins with first identifying the end user of your products, goods, or services. Once you have identified who those customers are, and often there are different channels you will identify, you then develop...more
Branding / Building a cohesive brand story is job number one.
In working with CrowdStrike and AWS to build out highly effective CXO events bringing key C Level executives together to discuss the threat world of cybersecurity The Page Group works in all elements of event management from the invitation process to the branding, marketing, event planning, follow up, activation and...more
Partnerships Take Many Forms
At The Page Group we believe in building lasting, effective, impactful, and resourceful partnerships. During 2019 we brought in Operations Motorsports a Veteran’s organization involved in introducing returning veterans w/ disability into the world of motorsports thru our team partners DXDT and GMG. Both CrowdStrike and Amazon Web Services support...more
Brand Strategy and PR are connected
Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of the other department. Jenny offers up some idea’s on how to build that relationship between brand...more
Often Less is more for effective brand strategies.
Often less is more: Can your brand strategy be affected by using a strategy of Less is often More? The right campaign is the key to success not the volume of campaign. As an example: To run a social campaign, as an example, that repeats the same message time...more
Brand Ambassadors exist inside your own company.
Brand Ambassadors: Many companies fail to realize the important marketing tool they have within their own businesses. Every customer who touches and employee inside your company is influenced by that interaction. In todays world it is important to recognize the value of each of your employee’s in communicating a consistent...more
Brand Building Strategies for small business.
Brand Building is core to any business big or small, but many small business units struggle to develop a strong well known brand that connects with their core audience. We have posted a few articles this week related to small business branding including a recent on on Vehicle Branding talking...more
Branding vehicles and fleets
Branding Vehicles can make an impact on your business especially if a localized business. Many companies can benefit from a localized branding effort put into the branding vehicles that are connected with the company or the principals of that company. In most marketing programs the effectiveness comes when we...more
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