Category Archives: Branding Articles

Customer Experience – CX – Prioritize

Experiential marketing or customer experience marketing are driving most activations today.  Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions.  Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...

Brand Activation what is this?

Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience.   The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Brand Experiences enhance the brand connection.

Brand Experiences can be the connection point between consumers and brands.   This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering.  Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...