In working with CrowdStrike and AWS to build out highly effective CXO events bringing key C Level executives together to discuss the threat world of cybersecurity The Page Group works in all elements of event management from the invitation process to the branding, marketing, event planning, follow up, activation and process management of these programs. It all starts with you are you trying to reach in your campaign, and then evolves to what are the unique characteristics that connect you with that specific client your reaching out to, then finally developing a campaign that is targeted right at their unique compelling reasons for engaging. With the CXO Conferences the primary reason is to build peer to peer relationships and connect with the best in class cybersecurity leaders in the industry, at an event that many have never attended, and that we will deliver on a bucket list experience like no other so they leave engaged, connected, and excited at the level of experience they shared with their peers. Over three years we have built a highly effective program that delivers in excess of a 10 times return on investment for the dollars spent on the programs. It is one of the most highly effective programs run $ for $ at either company.
Cohesive Branding is a critical element of Event Marketing
Managing motorsports events and sponsorships for CrowdStrike and Amazon Web Services takes a major commitment from The Page Group to deliver, and we are thrilled to be recognized for the success that it has brought their CXO Conference activations.
Over three years The Page Group has built out an amazing event marketing partnership with CrowdStrike and AWS, plus the highly effective platform these two clients want delivered to build activation thru this CXO Conference experiential marketing programs. The Page group is directing the acquisition, and participation, of the top leaders (C-suite) in an client organization (leaders involved in cybersecurity and cloud strategies) into a conference, and bucket list experience, that connects with this senior level management group, for our clients. Hosting multiple CXO Conferences across the globe in partnership with CrowdStrike and Amazon Web Services, The Page Group is responsible for the total strategic planning, development, execution, and delivery of this motorsports campaign. Added areas of responsibility and planning include: negotiating series and team contracts for sponsorship and shared responsibilities, invitations, hospitality, travel arrangements, swag, branding, site prep, team uniforms, presentation pieces, marketing collateral, and related. We develop unique direct mail pieces for inviting guests, and conclude with amazing Photo Books commemorating their experience with us over the weekend.
Getting guest registered requires unique and special approaches that showcase the level of commitment the companies make towards these programs including:
We find unique and special Swag items for gifts to guest who participate including:
We are heavily involved with the corporate marketing departments in the creative marketing pieces utilized throughout the seasons campaign from Banners, Flags, coasters, posters, and all related motorsports campaigns including:
We assist and give direction on overall car / livery design, and then get it executed with the partnership of the teams involved:
We assist in building track side partnerships and sponsorships negotiating on the companies behalf to find the best solutions for impacting the investment into the sport:
We lead efforts in establishing the experiences, great restaurants, unique venues, meals, and entertainment for the weekends activities.
We help develop opportunities for brand exposure thru Press, social, website, and other resources.
The Page Group delivers it all, and to the a level that connects with this C-suite audience.