Tag Archives: CMO

Who are Creative CMO’s?

Creative CMO’s bring a different perspective to the game.  It largely focus on activation and connecting with the core consumer in a way that connects them more closely to the brand and its brand story.   Below are some interesting points to focus on as CMO takes a look at...
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The role of a CMO is Changing

At The Page Group we often talk about the changing landscape of the marketing suite.   Evolution of the consumer. Evolving technologies.   Change in Generations.   New retail channels.   Opportunities.   These all change and have a  major impact on how the marketing department must change to stay...
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Are Marketers good CEO’s.???

CEO’s are the passion and motivating force of enterprise, and marketers often are found as top CEO’s due to their understanding of the engagement between the consumer and the brand.   Marketers control the messaging, they develop the strategies, they measure the results, and they engage with them on a...
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Today’s CMO must expand their role.

The complex world of a CMO means you need to wear a different hat than in the 70’s & 80’s.   Today very few CMO’s can manage all the day to day responsibilities of an effective CMO role, and it demands the CMO’s ability to adapt to this changing marketplace....
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