Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...
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Tag Archives: TPGBrandStrategy
Five Content Marketing Tips
Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...
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How to enhance your presentations
The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...
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What is Leadership? How do we lead?
What is leadership? We can learn a lot from our military as they have truly embraced how to build dynamic teams and effective leadership. this article by Andreas truly looks at some of the critical thinking that goes into dynamic effective team leadership…an article we all should embrace and understand....
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Consumers rule in today’s challenging marketing landscape
Author Bruce Philips is perhaps best known for his writing of what could be considered the Consumer Manifesto showing why the marketplace needs to be driven by understanding and appealing more closely to the needs of our consumers. He believes that the consumer has far more power to bend...
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B2B Branding must align with company & consumer.
At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...
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Sponsorship deals leave the LA Clippers
Brands can quickly be affected by the actions of their endorsers, or by the people, teams, groups, or staff who become embroiled in controversy. Take Donald Sterling’s ownership of the LA Clippers as an example. Sponsors are immediately opting out of their contracts before the scope of the problems Mr....
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Are your campaigns generating the right ROI?
The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...
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What affects a customers connection with a brand.
Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...
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Trends show Mobile’s continued growing strength…
Mobile is not the market leader in online sales, but it definitely has an impact on helping shape the purchase or buying decisions of today’s marketplace. This article delves into five of the trends impacting mobile marketing today, and share’s insights on its impact and reach. From this...
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