Tag Archives: TPGBrandStrategy

Social media reports and analysis

Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...

Five Content Marketing Tips

Posted in Branding Articles, Direct Marketing Articles, Marketing Articles by Page on July 9, 2014

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Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...

How to enhance your presentations

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...

What is Leadership? How do we lead?

Posted in Business Articles by Page on June 27, 2014

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What is leadership? We can learn a lot from our military as they have truly embraced how to build dynamic teams and effective leadership. this article by Andreas truly looks at some of the critical thinking that goes into dynamic effective team leadership…an article we all should embrace and understand....

Consumers rule in today’s challenging marketing landscape

Posted in Customer Service and Your Brand, Direct Marketing Articles, Marketing Articles by Page on May 12, 2014

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Author Bruce Philips is perhaps best known for his writing of what could be considered the Consumer Manifesto showing why the marketplace needs to be driven by understanding and appealing more closely to the needs of our consumers. He believes that the consumer has far more power to bend...

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

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At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

Are your campaigns generating the right ROI?

Posted in Marketing Articles by Page on April 28, 2014

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The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Trends show Mobile’s continued growing strength…

Posted in Marketing Articles, Mobile Technologies by Page on April 16, 2014

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Mobile is not the market leader in online sales, but it definitely has an impact on helping shape the purchase or buying decisions of today’s marketplace. This article delves into five of the trends impacting mobile marketing today, and share’s insights on its impact and reach. From this...

Automotive Brand insights and statistics

Posted in Business Articles by Page on April 16, 2014

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As The Page Group looks at the automotive industry in general it is unique in its audience size, audience engagement, audience commitment, audience passion, and so many of the attributes that are appealing to the development of targeted and effective digital marketing campaigns. The industry is adapting quickly to the...