Tag Archives: TPGBrandStrategy

Automotive Brand insights and statistics

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porsche
As The Page Group looks at the automotive industry in general it is unique in its audience size, audience engagement, audience commitment, audience passion, and so many of the attributes that are appealing to the development of targeted and effective digital marketing campaigns.  The industry is adapting quickly to the...
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How does a great CMO Impact your business?

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This is a good look inside the CMO’s role in business today.  It gives some great perspective to the role and what needs to align to really impact a business.     Slide Show: 9 Ways The CMO Makes A Difference To The Business CMO EXCLUSIVE | April 15, 2014 To date,...
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Keys to linking customers w/ brand purpose

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branding-strategy-industry
The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company.  Only then can you craft a...
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Do you understand your customers habits?

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the-page-group
The Page Group believes that knowing your customer inside and out is the secret to engagement with them, and it allows you the understanding of how to bring them closer to your brand.   Take some time to read thru this great article by Marsha and learn more about why...
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2014 Social Media Landscape

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cmo
The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more.   Only...
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Does E-mail Marketing Work?

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McKinsey
The answer is most certainly positive.   E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities.    The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone.  ...
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B2B Marketing Strategies

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cmo
The Page Group has been working predominantly in the consumer products world this past seventeen years, but we move into a number of B2B Marketing opportunities as they avail.   The insights given in this article on B2B Marketing Success are relevant and should be read.   They are dynamically...
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Does the CMO affect your Business Value?

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the-page-group
Marketing has to be an integrated part of your overall corporate strategy to succeed.  It is a critical roll for effective marketing and successful growth.   The marketing arm of your business must be integrated throughout the sales, and operational sides of an enterprise to truly achieve the overall blue...
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What is our Digital World looking like?

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve.   We cannot chase every new digital experiment that comes to market.  We cannot time and again test new technologies and throw them away after...
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