Tag Archives: TPGBrandStrategy

How does a great CMO Impact your business?

Posted in Business Articles by Page on April 16, 2014

This is a good look inside the CMO’s role in business today. It gives some great perspective to the role and what needs to align to really impact a business. Slide Show: 9 Ways The CMO Makes A Difference To The Business CMO EXCLUSIVE | April 15, 2014 To date,...

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

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The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

Do you understand your customers habits?

Posted in Marketing Articles by Page on April 15, 2014

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The Page Group believes that knowing your customer inside and out is the secret to engagement with them, and it allows you the understanding of how to bring them closer to your brand. Take some time to read thru this great article by Marsha and learn more about why...

2014 Social Media Landscape

Posted in Social Media Articles by Page on April 15, 2014

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The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...

Does E-mail Marketing Work?

Posted in Business Articles, Marketing Articles by Page on April 3, 2014

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The answer is most certainly positive. E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities. The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone. ...

B2B Marketing Strategies

Posted in Business Articles by Page on April 3, 2014

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The Page Group has been working predominantly in the consumer products world this past seventeen years, but we move into a number of B2B Marketing opportunities as they avail. The insights given in this article on B2B Marketing Success are relevant and should be read. They are dynamically...

Does the CMO affect your Business Value?

Posted in Marketing Articles by Page on April 2, 2014

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Marketing has to be an integrated part of your overall corporate strategy to succeed. It is a critical roll for effective marketing and successful growth. The marketing arm of your business must be integrated throughout the sales, and operational sides of an enterprise to truly achieve the overall blue...

What is our Digital World looking like?

Posted in Internet Marketing by Page on March 31, 2014

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...

Similarities & Differences between B2B Marketing & B2C

Posted in Marketing Articles by Page on March 31, 2014

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The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...

B2B Branding Misconceptions

Posted in Branding Articles by Page on March 28, 2014

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Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...