Tag Archives: TPGBrandStrategy

B2B Branding Misconceptions

  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...
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Is Loyalty Marketing for you?

Loyalty programs have become a fad, but are they helping or hurting your business.    Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them.   It is not always about the discount, it is not always about the...
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Good, clear, concise, communication builds customer relationships with your brand.

By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer.   Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...
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