Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate your brand with. You can be successful if you just understand your audience.
The Most Exciting Digital Marketing Opportunity of 2014 – Content Marketing thrives
by Ayaz Nanji |
March 11, 2014
Overall, content marketing is seen as the next most exciting digital opportunity, followed by multichannel campaign management, personalization, and social media.
However, when the data is broken out by B2B and B2C-focused respondents, the order of these channels shifts significantly.
Content marketing is seen as the most exciting digital opportunity by nearly a quarter of B2B marketers (24%), compared with just 11% of B2C marketers.
B2B marketers are also significantly more excited about marketing automation than their B2C peers (9% compared with 3%).
Below, additional key findings from the report.
- Asked to choose their top 2014 digital priorities (i.e., specific tactics as opposed to broad “opportunities”), the largest percentage of client-side marketers picked content marketing (36%); agency respondents, on the other hand, put multichannel campaign management first (35%).
- As with opportunities, top digital priorities vary significantly when respondents are broken out by B2B and B2C focus: In particular, B2B marketers are significantly more likely to call out content marketing as one of their top three priorities for the year ahead (44% for B2B, compared with 28% for B2C).
About the research: The report was based on data from an online survey of 2,523 client-side and agency respondents, carried out in December 2013 and January 2014.
Read more: http://www.marketingprofs.com/charts/2014/24604/the-most-exciting-digital-opportunity-of-2014#ixzz2wFAkNHHx
Thank you, I’ve just been searching for information approximately this subject for a long time and yours is the greatest I’ve discovered so far. But, what about the bottom line? Are you positive about the source?
It’s actually a nice and useful piece of info. I’m satisfied that you simply shared this useful information with us. Please keep us informed like this. Thanks for sharing.