Mobile Conversion is the hot topic in todays marketing. How are we using new techniques to enhance our mobile conversation analytics, and to connect more closely with our core consumers? This article takes a look at he success seen by some of the world’s best brands, and the...
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Tag Archives: mobile marketing
Mobile Conversion Techniques and Strategies
Mobile Conversion is a goal we all seek to achieve, and all of us are looking for more ways to enhance that level of conversion thru guest that visit our mobile platforms. Strategies vary widely, and success sometimes comes and goes in this highly fluctuating mobile marketplace. Take a...
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Digital ad spending surges
Digital Ad Spending continues to grow. Mobile and social media continue to drive the growth in marketing initiatives. AdAge.com looks at the surge in spending for Digital Advertising to support the needs of social and mobile activation and engagement. Digital Ad Spending Surges to Record High as...
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A Short Video can drive mobile success
Video has always driven marketing and brand stories, but we are finding that Short Video captures the attention of mobile users best. Check out the research as show on mobile marketing website and gain a better understanding of how it might affect your online and mobile marketing platforms. ...
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Are you engaging and embracing mobile marketing?
Embracing Mobile Marketing: The Page Group felt that this article written by our friends at Trumpia adds perspective on how to build highly effective mobile marketing campaigns. As we have said many times before it always starts by delivering on the expectations of your consumer, and building a relationship...
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Smartphone is now No. 1
In a short period of time convenience wins over experience… smartphone is now No. 1 in online viewing and use. As you watch the interaction of people in everyday life we all see the impact of cellphone / smartphones in the community. Everywhere we go people are referring to...
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Mobile Video is expanding rapidly.
As mobile video advertising grows and becomes a dominant marketing tool for marketers what are we learning. Where is it impacting our marketing efforts, how can we improve results, what is the message and how do we deliver it. The Page Group has been heavily involved in developing video shorts...
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Coca-Cola Mobile Strategy
Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com As he has for the past three years, Tom Daly, group director for global connections at Coca-Cola, opened Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference in...
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Mobile Content Marketers effective strategies
Maria looks at the highly successful strategies and habits of mobile content marketers, and gives us a pathway to helping improve our results in the category. Check out what she has to say and see how you can adapt her strategies and habits into your work process improvements. ...
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Does Beacon Technology work? GeoTagging?
We believe that there are tremendous opportunities in developing app’s and geotagging programs that connect your consumer more closely to your experience whether it is in supporting customer loyalty campaigns, shopping programs, incentives, awards, or pushing sales there are many new innovative way’s of building value for your consumer. Customer...
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