One of the pitfalls of being a small cap and even sometimes a mid cap company is that you just don’t have the budgets to do what you want to do to grow your business. This study looks at how marketing exec’s are speeding their dollars in physical 2014....
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Tag Archives: mobile marketing
Mobile Spirits in the Material World.
Mobile marketing is changing in many ways as the mobile spirits of our customers are driving decisions within this traditional marketplace. Again Giselle tackles real world questions we all deal with everyday in this article regarding mobile marketing in todays traditional marketplace. Today’s Consumers Are Mobile Spirits In...
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What is digital marketing ‘s affect on retail today?
As the technologies evolve more changes will happen. Today instead of going store to store to compare products and prices more and more people are moving towards digital marketing using their smartphone and iPad products to enhance their shopping experience. The strength of these markets obviously are driven by those...
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Geolocation Mobile Marketing & how we get started.
With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...
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What is the focus of your mobile ads and mobile marketing.
Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...
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Auto Industry goes online to attract buyers.
In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...
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Trends show Mobile’s continued growing strength…
Mobile is not the market leader in online sales, but it definitely has an impact on helping shape the purchase or buying decisions of today’s marketplace. This article delves into five of the trends impacting mobile marketing today, and share’s insights on its impact and reach. From this...
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Is content marketing the top opportunity for 2014
Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...
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Mobile – Steps to Mobile Mastery and 2014 Digital Trends
Again, another great article that speaks to the need to understand how technology is always changing, and keeping those changes aligned with the needs and uses of your consumers. This is a constant struggle keeping on top of the trends and how they impact your consumer. To many businesses...
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Mobile Marketing – Understanding your customer is job #1
TPG agrees with Giselles perspective. We always focus on the consumer and how they connect and interact with the company/brand before we develop the strategies (online of off) to connect with them. Todays shopper makes many different choices throughout their day based on how they “need” to interact with...
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