Tag Archives: mobile marketing

Do Mobile Ads Work?

The Top 7 Reasons Why Mobile Ads Don’t Work Dartmouth study sheds light on mobile vs. Web By Christopher Heine October 17, 2013, 2:38 PM EDT   Photo: Getty Images A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here...
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B2B Email Marketing

TPG believes in email marketing, but you need to be sensitive to the method your consumer will receive and read that content within.  You need to know how much of your audience is reviewing data via mobile marketing channels, and adjust the imagery, and content, to be effective within that...
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48% of mobile users access local content

  48 percent of mobile users access local content: report By Lauren Johnson May 6, 2013   Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association. The “Local Mobile Search Report 2013” findings...
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