Customer experience is the obligation of all marketers, and yet even though we believe we deliver on that promise our customers tell us otherwise. Knowing our consumer, knowing how they connect with our technologies, knowing their needs, and identifying those touch points is critical to delivering on that customer experience....more
Tag Archives: customer experience
Customer Experience – CX – Prioritize
Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...more
Customer Experience often drives luxury purchasing habits.
Customer Experience is the #1 connector between a customer and a brand. It is the influencer that keeps a customer engaged with the brand. It is the feeling that drives customer confidence in buying products from your brand. It is the reminder of confidence in a brand....more
Brands and customers must connect, but how?
Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...more
Customer Experience is Job #1
The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...more
The Happiness Halo
Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand. The following article out of the Economist Group speaks to the topic. Here...more
Customer Experience is #1 – McDonald’s Turnaround
Customer Experience is job #1 for most brands and companies. After a long downturn for the industry giant McDonalds has had two consecutive quarters of positive growth and results once again move them on top of the competition. In the end it appears that customer experience is the...more
Innovative ways to improve customer experience with your brand.
The Page Group is always seeking ways to improve the customer experience for its clients. Today’s marketing requires us to always be in touch with how the consumer connects and interacts with our brands, and in doing so be sure to deliver a consistent brand story at every touch point...more
Understanding customer experience is job #1
Customer experience is the top job for marketers. Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success. CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...more
TPG Social Media