Tag Archives: customer experience

Customer Experience

Customer experience is the obligation of all marketers, and yet even though we believe we deliver on that promise our customers tell us otherwise. Knowing our consumer, knowing how they connect with our technologies, knowing their needs, and identifying those touch points is critical to delivering on that customer experience....

Customer Experience – CX – Prioritize

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on January 4, 2017

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Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...

Customer Experience often drives luxury purchasing habits.

Posted in Branding Articles, Marketing Articles by Page on July 14, 2016

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Customer Experience is the #1 connector between a customer and a brand. It is the influencer that keeps a customer engaged with the brand. It is the feeling that drives customer confidence in buying products from your brand. It is the reminder of confidence in a brand....

Brands and customers must connect, but how?

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

The Happiness Halo

Posted in Marketing Articles by Page on March 16, 2016

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Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand. The following article out of the Economist Group speaks to the topic. Here...

Customer Experience is #1 – McDonald’s Turnaround

Posted in Business Articles by Page on January 29, 2016

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Customer Experience is job #1 for most brands and companies. After a long downturn for the industry giant McDonalds has had two consecutive quarters of positive growth and results once again move them on top of the competition. In the end it appears that customer experience is the...

Innovative ways to improve customer experience with your brand.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on May 28, 2015

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The Page Group is always seeking ways to improve the customer experience for its clients. Today’s marketing requires us to always be in touch with how the consumer connects and interacts with our brands, and in doing so be sure to deliver a consistent brand story at every touch point...

Understanding customer experience is job #1

Posted in Marketing Articles by Page on January 16, 2015

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Customer experience is the top job for marketers. Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success. CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...

Consistency in customer experience is important

Posted in Branding Articles by Page on August 1, 2014

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The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative. We believe strongly that any business today needs to have...