Tag Archives: customer experience

Customer Experience

Customer experience is the obligation of all marketers, and yet even though we believe we deliver on that promise our customers tell us otherwise. Knowing our consumer, knowing how they connect with our technologies, knowing their needs, and identifying those touch points is critical to delivering on that customer experience....
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Customer Experience – CX – Prioritize

Experiential marketing or customer experience marketing are driving most activations today.  Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions.  Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...
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The Happiness Halo

Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand.   The following article out of the Economist Group speaks to the topic.  Here...
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Understanding customer experience is job #1

Customer experience is the top job for marketers.  Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success.   CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...
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Consistency in customer experience is important

The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative.   We believe strongly that any business today needs to have...
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