Licensing is an integrated part of Brand Development:
The Page Group has taken its brand consulting practice one step further than its competition because it believes so strongly that Licensing is an integrated part of the overall brand strategy for a company.
A new product can gain immediate awareness, revenue, security, and impact by licensing a well known brandname and trademarks.
Wise use of PR and Social Media can “create” a brand of a correctly positioned new product, or service, by the the use of the correct license.
Existing brands can generate significant revenue and new awareness / users by licensing their mark to other products in different channels.
Existing brands can secure their marks from infringement in categories they don’t currently sell or market in. Licensing protects your trademark?
Brand licensing builds “Brand Connections” with its core consumer, and others, in new markets and channels. Brings consumers closer to the brand.
The Page Group bring years of licensing experience to their clients having worked both for the benefit of the licensee as well as the licensor. Combined with the fundamental understanding of how licensing becomes an integrated piece of your overall brand strategy The Page Group then is in a unique position in assisting in the formulation & development of strong integrated licensing strategies, as well as licensing relationships. We also bring unique experience in understanding how licensing is a fundamental strategy for protecting a corporations marks, trademarks, & copyrights globally.
The Page Group believes strongly that for many companies a strong Licensing strategy can become an integrated structure within your corporate branding strategy. Most companies look at licensing purely as a revenue resource, but The Page Group feels it offers much more value through the impact it brings to the brand and its connection with its core consumers. It is a touch point with the consumer that has tremendous influence with your core audience as their choice of licensed products reflects directly on their support of the brand.
So whether you want a review of your licensing departments connection to the core brand values of your company, or someone to run the whole program for you The Page Group can deliver.