Tag Archives: customer loyalty

Branding’s Best Practices for Your Business

Branding and marketing have changed dramatically over the past decade.  Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers.   The single most important element in todays brand culture is consistency of messaging everywhere you...

The Happiness Halo

Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand.   The following article out of the Economist Group speaks to the topic.  Here...

Building Trusted Brands

The goal of every company should be to build Trusted Brands.   This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust.   The Page Group speaks to these issues every day.  Today’s marketing department...