Tag Archives: big data

Big Data drives marketing decisions, but be careful.

Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...

VRM – vendor relationship management

Posted in Branding Articles, Business Articles, Internet Marketing by Page on March 23, 2016

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VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...

Big Data can be complex and confusing.

Posted in Internet Marketing, Marketing Articles by Page on March 17, 2016

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Big Data today’s buzzword. With all the discussion regarding big data and how it can help you identify and focus in on your target market don’t forget to analyze who your real consumers are first. Often we try to connect with the biggest group possible while not realizing that...

Listen to your customers – a secret to success.

Posted in Business Articles, Marketing Articles by Page on November 4, 2015

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As you read thru the blog postings I make each week you will constantly hear one central point repeated time and again. It all begins by understanding how your consumer connects with your brand. This article speaks to the fact that truly successful brands thrive because they listen...

Are Marketers good CEO’s.???

Posted in Business Articles by Page on December 10, 2014

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CEO’s are the passion and motivating force of enterprise, and marketers often are found as top CEO’s due to their understanding of the engagement between the consumer and the brand. Marketers control the messaging, they develop the strategies, they measure the results, and they engage with them on a...

How do customers feel about your gathering their Big Data?

Posted in Analytics, Business Articles, Internet Marketing by Page on February 28, 2014

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There always is a balance between gathering data regarding your customers and marketing efforts that needs to be found. The Page Group feels that with the advent of Big Data we have to be more sensitive as marketers as to how our companies clients feel about the data we collect,...

Small Data sometimes leads to the real life answers that Big Data Doesn’t.

Posted in Analytics, Marketing Articles by Page on December 18, 2013

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The Page Group often cautions its clients that following global marketing powerhouses in their marketing strategies might not be the win win situation that the researchers say is out there. You need to understand the capabilities of your companies marketing department. You need to understand the financial resources behind...

Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

Posted in Analytics, Business Articles, Internet Marketing by Bob on November 20, 2013

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With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...

What is Social Intelligence and how do we use it?

Posted in Business Articles, Internet Marketing, Social Media Articles by Bob on November 19, 2013

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Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...

Security online is important, but it starts with knowing your client first.

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on November 14, 2013

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Privacy is a very important question we must all analyze as a part of our Big Data Collection efforts. But perhaps the simplest way to review this is to first understand your consumer and how they want to interact with your website, eCommerce experience, or social media. If...