Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...more
Tag Archives: big data
VRM – vendor relationship management
VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...more
Big Data can be complex and confusing.
Big Data today’s buzzword. With all the discussion regarding big data and how it can help you identify and focus in on your target market don’t forget to analyze who your real consumers are first. Often we try to connect with the biggest group possible while not realizing that...more
Listen to your customers – a secret to success.
As you read thru the blog postings I make each week you will constantly hear one central point repeated time and again. It all begins by understanding how your consumer connects with your brand. This article speaks to the fact that truly successful brands thrive because they listen...more
Are Marketers good CEO’s.???
CEO’s are the passion and motivating force of enterprise, and marketers often are found as top CEO’s due to their understanding of the engagement between the consumer and the brand. Marketers control the messaging, they develop the strategies, they measure the results, and they engage with them on a...more
How do customers feel about your gathering their Big Data?
There always is a balance between gathering data regarding your customers and marketing efforts that needs to be found. The Page Group feels that with the advent of Big Data we have to be more sensitive as marketers as to how our companies clients feel about the data we collect,...more
Small Data sometimes leads to the real life answers that Big Data Doesn’t.
The Page Group often cautions its clients that following global marketing powerhouses in their marketing strategies might not be the win win situation that the researchers say is out there. You need to understand the capabilities of your companies marketing department. You need to understand the financial resources behind...more
Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.
With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...more
What is Social Intelligence and how do we use it?
Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...more
Security online is important, but it starts with knowing your client first.
Privacy is a very important question we must all analyze as a part of our Big Data Collection efforts. But perhaps the simplest way to review this is to first understand your consumer and how they want to interact with your website, eCommerce experience, or social media. If...more
TPG Social Media