Tag Archives: big data

Are Marketers good CEO’s.???

CEO’s are the passion and motivating force of enterprise, and marketers often are found as top CEO’s due to their understanding of the engagement between the consumer and the brand.   Marketers control the messaging, they develop the strategies, they measure the results, and they engage with them on a...

Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts.   TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...