Tag Archives: branding

Storytelling and your brand.

To truly connect with an audience Storytelling becomes a very important part of that connection.  We all see how people become more engaged when a story connects them to the goods, service, products, etc. that we offer.  People desire a personal connection between a brand and their purchase decisions.  ...
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Branding Lessons for 2018

What Branding lessons can you learn by looking back at what we have done int he past?   Our friend and contributor Jenny Holt has once again sent us a wonderful article reviewing the impact of understanding what we have learned over the years from our ever changing Web and...
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Brands require change to stay relevant.

Brands  must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers.  Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within.   It is critical that...
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Creative Mobile Marketing Strategies.

As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack.  Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...
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Brand Activation what is this?

Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience.   The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...
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