Event Branding is not a complicated marketing plan…it is common sense. If you are participating or hosting an event you want to put your best foot forward to showcase your brand, your products, your staff, and your organization. How do we do that? By developing unique and innovative ways of showcasing who and what your brand stands for with the clientele that your hosting. Here Jenny Holt offers a few idea’s on how to enhance your brand story at your next event…check it out.
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Great Low Cost Event Branding Ideas
Supplied by Jenny Holt
July 19, 2018
“If you build it they will come.” This is a famous quote from the Kevin Costner movie Field of Dreams. In terms of your event, they are far more likely to come if you have strong branding, that is easily accessible to the public. Your event needs a clear identity that is easily identifiable to your sponsors and their partners. Even simple colors can make a real difference – this can boost a brand’s recognition by a staggering 80%. Here are some other great low cost event branding ideas that can really make an impact.
Using Social Media costs nothing
Social media is the most obvious low cost way that you can promote your event. There are over 3 billion social media users worldwide – that’s an enormous audience for your business. Facebook, Instagram and Twitter should be a valuable part of your marketing strategy. Never underestimate the value of having a free ticket raffle in return for likes and shares either. When it comes to the event day itself though, your use of social media is equally important for promoting your brand, and future events. Having branded props can encourage your attendees to share where they are, and what your event means to them. For example, a custom branded Facebook or Instagram frame, used for selfies is a really inexpensive prop that can be used time and gain. It helps you customers interact with your brand and share it with friends and colleagues.
Having branding on your event stage is essential – whilst the audience is focused, there should be a constant reminder of exactly what the event is about. Consumers form a first impression of a business based on your branding within 10 seconds of seeing it, so make sure it’s eye-catching. PVC lectern banners can be printed to bespoke sizes, and a a great reusable way of helping your attendees recognize your brand quickly and easily. You can even take it one step further and have ceiling to floor banners that can be suspended from the stage lighting rigs – they will really make a statement about your event, and are inexpensive to produce. Branded bunting is another alternative option.
Consider your catering
Delegates and event attendees are generally more responsive if they are fed and watered. This is the perfect opportunity to serve up cake and cupcakes with rice paper logos on – it’s this kind of touch that people tend to share on social media. Providing reusable branded cups also makes a statement about your event, and gives attendees something to take away with them. Every time they use it, they will be reminded of their day. In a study, 72% of marketers said that good branding ideas are more effective than advertising in a a newspaper or magazine. An even better reason to say it with cake!
Branding your event will help you to gain followers and customers. It doesn’t have to cost a fortune, but will send a clear message that your event is important.