Tag Archives: strategy

Event Branding Ideation

Event Branding is not a complicated marketing plan…it is common sense. If you are participating or hosting an event you want to put your best foot forward to showcase your brand, your products, your staff, and your organization. How do we do that? By developing unique and innovative ways...

Does your mindset affect your business?

Posted in Business Articles by Page on May 3, 2018

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Do we ever evaluate our mindset and how it affects the way we run our businesses? Does Mindset establish a pattern or a management style that drives the future strategies for business? Anna Kucirkova has written an excellent article on the topic that can enhance your understanding of our...

YouTube Stats & Facts

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Page on March 15, 2018

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YouTube Stats & Facts are truly amazing to comprehend. A Page Group friend, Mike Barrett over at Vloggingguides.com, has been so generous to send us their recent posting focusing on YouTube. “YouTube Stats & Facts that will shock and surprise you”. You will be shocked how successful the top...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...

VRM – vendor relationship management

Posted in Branding Articles, Business Articles, Internet Marketing by Page on March 23, 2016

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VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...

Seeing through the eyes of the consumer should be our focus

Posted in Branding Articles, Marketing Articles by Page on January 22, 2016

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If we focus thru the eyes of the consumer our ability to connect with them grows significantly. To often companies internally think about the greatest, latest, coolest, or neatest solutions for their product marketing and sales needs, but they don’t stop to look at it from the consumers point...

Market Intelligence is important to understand and define.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on June 24, 2015

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The Importance Of Market Intelligence For CMOs POSTED 5 DAYS AGO BY STEVE OLENSKI as seen in: B2B Marketing Insider For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as...

Innovation: How do we make change happen?

Posted in Business Articles by Page on May 6, 2015

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Following up on the previously posted speech by Elon Musk re: the Tesla Battery I though it appropriate to post this great research done by McKinsey Quarterly talking to the “eight essentials of innovation”. We all know doing things the same way all the time accomplishes little, but how...

Auto Racing – A way to connect

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Marketing Articles by Page on March 30, 2015

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The Page Group has held many fun events surrounding clients love of the automobile and motorcycles. Take as an example the McAfee Executive Drive programs, video and slideshows are part of the projects section of this website, which were developed to connect the top level of McAfee’s brain trust...

Googles SVP Global Marketing speaks out

Posted in Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on February 10, 2015

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This is a very insightful interview with Googles SVP Global Marketing…note that the premise that starts this discussion is that she also believes that it all starts with knowing your customer. The Page Group constantly talks to this very specific point that you MUST know your customer and HOW that...