Event Branding is not a complicated marketing plan…it is common sense. If you are participating or hosting an event you want to put your best foot forward to showcase your brand, your products, your staff, and your organization. How do we do that? By developing unique and innovative ways...more
Tag Archives: strategy
Does your mindset affect your business?
Do we ever evaluate our mindset and how it affects the way we run our businesses? Does Mindset establish a pattern or a management style that drives the future strategies for business? Anna Kucirkova has written an excellent article on the topic that can enhance your understanding of our...more
YouTube Stats & Facts
YouTube Stats & Facts are truly amazing to comprehend. A Page Group friend, Mike Barrett over at Vloggingguides.com, has been so generous to send us their recent posting focusing on YouTube. “YouTube Stats & Facts that will shock and surprise you”. You will be shocked how successful the top...more
Social Media Channel – do we need them all?
What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...more
VRM – vendor relationship management
VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...more
Seeing through the eyes of the consumer should be our focus
If we focus thru the eyes of the consumer our ability to connect with them grows significantly. To often companies internally think about the greatest, latest, coolest, or neatest solutions for their product marketing and sales needs, but they don’t stop to look at it from the consumers point...more
Market Intelligence is important to understand and define.
The Importance Of Market Intelligence For CMOs POSTED 5 DAYS AGO BY STEVE OLENSKI as seen in: B2B Marketing Insider For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as...more
Innovation: How do we make change happen?
Following up on the previously posted speech by Elon Musk re: the Tesla Battery I though it appropriate to post this great research done by McKinsey Quarterly talking to the “eight essentials of innovation”. We all know doing things the same way all the time accomplishes little, but how...more
Auto Racing – A way to connect
The Page Group has held many fun events surrounding clients love of the automobile and motorcycles. Take as an example the McAfee Executive Drive programs, video and slideshows are part of the projects section of this website, which were developed to connect the top level of McAfee’s brain trust...more
Googles SVP Global Marketing speaks out
This is a very insightful interview with Googles SVP Global Marketing…note that the premise that starts this discussion is that she also believes that it all starts with knowing your customer. The Page Group constantly talks to this very specific point that you MUST know your customer and HOW that...more
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