Tag Archives: strategy

Customer Comes First

In todays marketing the customer comes first in all the decisions we make… We need to know the customer intimately and we need to understand it is all about engaging that consumer each and every time we reach out to them with content and marketing that is beneficial to them,...
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Great Marketing Links to learn from…

Here are a number of links to great insights, education, and strategies for any marketing leader to grow from.  check it out.    Great Marketing Links August 22, 2014   Attributing Sales to Marketing Miles Jennings Founder and CEO, Recruiter.com The Definitive Guide to Social Marketing: http://bit.ly/1qepLcz Learn how to add social...
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Are you Customer-Centric in your strategies?

Is your marketing driven by a Customer-Centric philosophy?   Consumers in the digital age are driving more of the marketing than ever before as we struggle as marketers to connect more closely with them.   They purchase when they are ready to purchase and we need to know when that...
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How to develop successful strategy in your firm.

To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research.  When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated.   This article published by McKinsey really opens the...
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Content Marketing may drive CMO success…

The Page Group looks at content marketing in a highly focused fashion.  We believe that you need to truly understand what is of interest to the consumer your are seeking and deliver on their expectations rather than inundate them with ton’s of content clutter.   This article speaks to those...
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The CMO Role in todays business

In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways.  this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company.   This is true but we could also...
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