Tag Archives: strategic planning

How to develop successful strategy in your firm.

To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research.  When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated.   This article published by McKinsey really opens the...

The CMO Role in todays business

In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways.  this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company.   This is true but we could also...

Looking at Stats for B2B Marketers

15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...