New updated website created by The Page Group, CoForce, and the internal team at CrowdStrike for CrowdStrike Racing…check it out. The Page Group is excited to introduce the new CrowdStrike Racing Website As we return to racing following these initial stages of Covid 19, The Page Group has been...more
Tag Archives: strategic planning
Branding and Event Activation Campaigns
Successful Branding and Event Strategies are based on a very broad based science, but it all begins with first identifying the end user of your products, goods, or services. Once you have identified who those customers are, and often there are different channels you will identify, you then develop...more
Branding / Building a cohesive brand story is job number one.
In working with CrowdStrike and AWS to build out highly effective CXO events bringing key C Level executives together to discuss the threat world of cybersecurity The Page Group works in all elements of event management from the invitation process to the branding, marketing, event planning, follow up, activation and...more
Brand Strategy and PR are connected
Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of the other department. Jenny offers up some idea’s on how to build that relationship between brand...more
Machine learning is here to stay
Machine learning is impacting how we do business today. In more area’s each day we find that there are valuable tools that can be integrated to update and enhance the resources we need to conduct our everyday business activities. This article focuses on some of the areas where we...more
Indian Motorcycle celebrates the Scout Motorcycle Heritage
As seen in the pages of Bikernet Indian Motorcycles is once again doing some interesting new projects reflecting on the history of the famous brand. The Page Group applauds Polaris / Indian Motorcycle Company’s direction as the Indian Scout and Chief both bring far more history to their brand stories than just...more
Strategic Planning is integral to a strong corporate development
Often The Page Group enters a client conversation discussing the role of Branding as a central solution to corporate alignment, but the reality quickly turns to strategy, and the strategic planning required to successfully launch any initiative. Once an overall plan is established regarding the direction of the brand,...more
Strategic Planning is Critical Role in today’s Marketing
Strategic planning is a central role of any strong marketing department. Here McKinsey & Co publishes an article analyzing how the role of strategic planning has changed in today’s consulting and strategy role. The Page Group has a primary focus on building highly effective brand strategies for corporate clients, but...more
14 critical strategies in marketing communications today.
Linda puts a new look on the 14 things critical to success in marketing communications today. At the core is a new philosophy about working with people and participating in a global marketplace. Her insights might spur new thoughts for you and your team in todays highly fragmented, yet...more
How to develop successful strategy in your firm.
To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research. When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated. This article published by McKinsey really opens the...more
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