Tag Archives: strategic planning

Success as a CMO is driven by these five values

5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...
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Are your customers Brand Evangelists

4 Keys To Turning Customers Into Brand Evangelists WRITTEN BY: Smart Design TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES. Every day, we see signs that doing business today is more complex than ever. The...
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Fine-Tuning Your Segmentation Strategy

Segmentation Strategy – 5 Keys To Fine-Tuning Your CMO EXCLUSIVES | April 17, 2013 by Andrea Fishman Partner & VP Of Global Strategy BGT Partners   Here we will take a look at how we fine tune your segmentation strategy.   Have you noticed that no matter what you do, your conversion rates...
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Four Ways to Market Like a Startup

Here are four ways to pick up the pace. by Brian Gregg and Vivian Weng  |   9:00 AM March 22, 2013 1. Get serious about “test and learn”Too often, marketers set well-defined financial goals for a campaign’s impact but fail to define clear objectives for learning about their customers. In contrast,...
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Check out these Marketing Masterworks…

10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...
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Is Marketing Magic???

The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...
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Marketers need to design more…

Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney, Feb 20, 2013, 10:48 AM TAGS design, research, technology A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less...
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Brands Create Value

Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...
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