Tag Archives: brand value

Unique Licensing Opportunity

It often amazes people how many different types of licenses are created, and the size and scope of those licensing deals.  Licensing is of course a revenue source, and can generate a significant return to the licensee over the term of the license, but at The Page Group we also...
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Learning more about Brand licensing.

The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing.   With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...
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Ferrari’s Future without Luca at the Helm?

Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume.  I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...
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Brand Awareness is top focus in marketing today.

Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers.   But it does all start with the brand, what the brand...
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2014 Most Valuable Brands

  2014 Most Valuable Brands June 2014     Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values.   The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...
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