Tag Archives: brand value

LeBron James – Building a Worldwide Brand

Posted in Business Articles by Page on July 15, 2014

Entertainers and sports figures have the capacity to build tremendous brands and brand value, but this great article looks at the master of them all LeBron James and his role in building a truly world class brand for the LeBron James franchise. He and his team have built...

Loyalty programs can be affected by strong social media strategy.

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Loyalty programs can be found in almost every aspect of sales and customer retention. It has become a foundational program to sustain strong customer connections, and build brand loyalty through many industries. Today Loyalty programs depend more and more on developing effective social media campaigns to engage and...

What is your companies reputation?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Are Building Impactful Brands relevant to the web?

Posted in Branding Articles by Page on February 19, 2014

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This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...

Best Brands for 2013

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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There are numerous ways we measure and gauge the success of our brands in the marketplace. Here is YouGov’s BrandIndex for 2013 to give you heads up on the top brands according to their polling statistics and analysis. The Best-Perceived Brands of 2013 (Best Brands) Which were the biggest...

Sell Your Business? When is the right time?

Posted in Branding Articles by Page on January 21, 2014

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This is an interesting perspective shared by Roger Neu, of M&A Law Firm regarding how misdirection and untruths get created in today’s communications. Along with the facts that Roger speaks to those of us in the Brand world look at how do we help clients create value that can...

Today’s Brand – what is it?

Posted in Branding Articles by Page on November 25, 2013

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Mr. Geyrhalter asks some very good questions regarding our use of the word brand. Are we overusing the term, and diluting its value within our companies. Has it lost its impact due to the broad reaching nature of how the word is used. The Page Group feels that...

What are your brand value statements?

Posted in Branding Articles by Bob on October 11, 2013

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At TPG we are very conscious of articulating and defining the brand message beyond just building a brand. What are your brand value statements? How is it defined? Can you articulate your brand value to your clients? These are all very important issues in todays marketing and...

Brand Value Versus Stock Price

Posted in Business Articles by Bob on October 9, 2013

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Posted on September 29, 2013 by Brand:Cue The Valuation and the Timeline From time to time I come across articles focusing on the value of a brand, and sometimes the subject of stock price is brought into the equation. In one way or another, authors use the stock price of a particular company...

Apple The world’s Most Valuable Brand

Posted in Business Articles by Bob on September 30, 2013

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Apple ends Coca-Cola’s reign as the world’s most valuable brand John Ribeiro, IDG News Service Sep 30, 2013 6:11 AM Apple has emerged as the most valuable brand in the world, passing Coca-Cola which held the top position for 13 years, according to a report released by brand consultancy Interbrand....