Tag Archives: brand value

How to talk about your “ branding ” so your audience gets it?

Posted in Branding Articles by Bob on April 25, 2013

This wonderful article helps you explain the relationship betweeen Brand and Branding. Often in todays corporate culture the conversation related to Branding is often set aside as part of marketing, but it is much more than that…See what Ashley has to say about this topic. Ashley Konson, Posted on April 23,...

4 Steps to Relaunching Your Real Estate Online Brand

Posted in Branding Articles, Internet Marketing by Bob on March 25, 2013

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Although the focus of this article is on realtors establishing their online brands most, if not all, of its core message attributes apply to any company trying to re-establish its own online brand presence…check out the points of this article as they will add value to your understanding of critical...

Private Brand Builds Value: The Interbrand 2013 Best Retail Brands Report

Posted in Branding Articles, Marketing Articles by Bob on March 22, 2013

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MY PRIVATE BRAND MARCH 20, 2013 Walmart holds on to its #1 ranking on branding agency Interbrand‘s U.S. Most Valuable Retail Brands list for 2013. Macy’s is this year’s biggest riser, increasing brand value by 62% and moving up nine spots on the list to #40. Amazon.com has moved up to #4...

Brand Offense, Defense or Nonsense?

Posted in Branding Articles by Bob on March 18, 2013

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March 13, 2013 By Peter Weedfald I visited Hong Kong last week to discuss the best paths for building new market opportunities, along with varying visions on what is next, and what will be hot in consumer technology. Again and again, the subject of just how to build a new...

Why Branding Is the Next Essential Startup Competency

Posted in Branding Articles by Bob on March 18, 2013

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March 13, 2013 How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand’s annual brand value analysis. That’s 45% of the company’s market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration...

What is the benefit from a strong Brand?

Posted in Branding Articles by Page on July 14, 2012

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The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”. Greater Brand Value = Greater Corporate Market Value. Normally you will find that the average market...

What is a Brand?

Posted in Branding Articles, Marketing Articles by Bob on May 14, 2012

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What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...