Category Archives: Analytics

Content Marketing Research drives B2C engagement.

Content marketing is the buzz word of 2016, and many people are hoping to develop stronger marketing campaigns utilizing Content Marketing research and strategies, but do we really know what it is and how to maximize our benefits in pursuing this strategy?   Below is an article from Content Marketing...
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Marketing Metrics and you????

Marketing Metrics need to be focused on the right objectives.  At The Page Group we constantly strive to assure our clients that the deliverable at the end of each marketing endeavor activates some action that can be measured and qualified.   It does very little in todays marketing arena to...
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Email Marketing drives eCommerce results

Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies.   Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....
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Digital Transformation is a constantly changing landscape

The role of marketers is evolving daily, and often cannot be accomplished by a small staff.  The Digital Transformation that is taking place does require expertise that is truly effective.   The ever changing landscape of digital transformational strategies also causes us to constantly be re-evaluating what our consumers want...
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Digital Marketers Top Priorities

Marketing Charts looks at the research done by Experian into how marketers are setting their priorities in this new challenging marketing era.  Storytelling in your marketing has taken on new pathways, new technologies, and new challenges.  Perhaps some of the insights shown in this article can help you set the...
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