Marketing Charts looks at the research done by Experian into how marketers are setting their priorities in this new challenging marketing era. Storytelling in your marketing has taken on new pathways, new technologies, and new challenges. Perhaps some of the insights shown in this article can help you set the...
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Category Archives: Analytics
B2B Marketing is all about understanding strategies
Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...
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Brand Stickiness – Adobe’s analysis of the Best of the Best 2015
Brand stickiness is critical to long term success. Adobe analyzes the Best of the Best in marketing to find out who is doing it right. check out this excellent in-depth analysis of the marketplace and where trends are heading, and what markets performing to their best. How...
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Digital Basics – Do you know how to use them?
Today we find it difficult to adapt to all the new changes in the digital world that we now play in. Digital Basics are still not understood by most, and mistakes are made everyday in building highly effective digital strategies. This article delves into the world of marketing and...
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Best Lead Generation Tools – 2013
Marketers tend to be followers…a new marketing trend appears and many just follow along with the crowd hoping that a new Nirvana will open and give them the miraculous results they have been waiting for, but that is far from the best way to approach your marketing problem. Research helps…understanding...
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Does Organic Social Posts drive results?
When working with clients to build effective social media campaigns, and the strategies for their success we always start from the back by asking what is the activation that is needed for the campaign to be a success. When we determine the act that a client needs to complete then...
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What affects a customers connection with a brand.
Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...
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Auto Industry goes online to attract buyers.
In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...
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Is your online advertising being seen
One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...
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Is content marketing the top opportunity for 2014
Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...
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