Category Archives: Analytics

Eight Exec’s talk about this data analytics revolution and how to win.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on March 7, 2014

Big Data is confusing to all of us. How much is relevant? How much is to much? How detailed does it have to be? and so on… So often we get caught up in the gathering of data without understanding what is important for us to know. Then...

How do customers feel about your gathering their Big Data?

Posted in Analytics, Business Articles, Internet Marketing by Page on February 28, 2014

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There always is a balance between gathering data regarding your customers and marketing efforts that needs to be found. The Page Group feels that with the advent of Big Data we have to be more sensitive as marketers as to how our companies clients feel about the data we collect,...

Social Media Engagement – Listening to the Online Social Conversation

Posted in Analytics, Online Marketing / SEO / SEM Articles by Page on February 26, 2014

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As we look at the following articles we want to caution our readers…Although this is a very serious conversation, and it has significant relevance it needs to align with your company size, sales volume, customer base, marketing budget, web engagement and other factors before committing to the level of social...

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

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Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

Digital Marketing Must Deliver the same Messaging as all Marketing.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on February 12, 2014

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Giselle does it again, her research finds insights that she shares and again her perspective is on the money in this article. The Page Group consistently says all communications and contact with the consumer MUST BE CONSISTENT. You must have a clearly defined Brand, and you must develop a highly...

The Google Algorithm – what helps your Google rankings?

Posted in Analytics, Internet Marketing by Page on February 5, 2014

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Google’s Algorithm secrets have made a lot of publishers, consultants, and technologists a great deal of money selling their idea’s as to what is inside the magic bullet at Google’s headquarters that enhances the relevance of our sites and improves our search results.Matts statements cut to the direct answers about...

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

Posted in Analytics, Branding Articles, Business Articles, Social Media Articles by Page on January 31, 2014

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TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...

Small Data sometimes leads to the real life answers that Big Data Doesn’t.

Posted in Analytics, Marketing Articles by Page on December 18, 2013

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The Page Group often cautions its clients that following global marketing powerhouses in their marketing strategies might not be the win win situation that the researchers say is out there. You need to understand the capabilities of your companies marketing department. You need to understand the financial resources behind...

Measuring Marketing ROI

Posted in Analytics, Marketing Articles by Page on November 27, 2013

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Rethinking Marketing ROI CMO EXCLUSIVES | November 21, 2013 by Jeff Winsper President Black Ink For most marketers, the fourth quarter is budget time: How much are you going to get next year? What are you going to do with it? And, most important, what are we (the business) going to get for...

Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

Posted in Analytics, Business Articles, Internet Marketing by Bob on November 20, 2013

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With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...