Category Archives: Analytics

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by on
No comments
the-page-group
7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...
more

CEO’s are getting engaged in building Digital Enterprise.

Posted in Analytics, Internet Marketing by on
One comment
McKinsey
Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
more

Big Data Marketing requires Big Pocket Investment…See latest Survey

Posted in Analytics, Business Articles by on
One comment
the-page-group
Big Data Marketing Global Survey Released Summary: Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results. ZDNet…Aug 5, 2013 By Andrew Brust for Big on Data | August 5, 2013  Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200...
more

Improving Digital Marketing Results…

Posted in Analytics by on
One comment
HBR Blog Network Make These Changes to Help Digital Marketing Fulfill Its Potential by Eddie Yoon and Jim Eckels  |  11:00 AM May 31, 2013 The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be...
more

Implementing Analytics: The Five Pillars

Posted in Analytics by on
No comments
Analytics Is The Elephant That Can’t Be Eaten One Bite At A Time CMO.com, Karl, June 3, 2013,   Implementing Analytics: The Five Pillars Big Data means that you need Analytics… and you really, really need Analytics, not just because of Big Data. You need Analytics to: – know what’s...
more

Modeling helps assign value to brand & web touchpoints

Posted in Analytics by on
No comments
TPG realizes that to be able to have a true connection with our consumers either through a retail channel, web / eCommerce channel, or wholesale we need to truly understand how the consumer of our goods, services touches our business, brand, services, and people.  Only then do we have a...
more

Why do we need unbiased research?

Posted in Analytics, Marketing Articles by on
11 comments
This poises a good question?   Why do we need unbiased research.   The author of this article makes very good points regarding the cost of non-effective research that everyone needs to keep in mind as they evaluate how they measure the results of their various programs.   TPG believes...
more